Category Campaign Planner - Electronic (CE)

Reporting to the Category Marketing Manager you will be responsible for:

• Planning and management of Consuming Electronic category monthly, quarterly, annual campaign calendar.

• Working closely with commercial, media performance, branding, engineering and design teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing and store page launches.

• Creating campaign governance and resource allocation criteria.

• Continually refining planning processes and optimizing campaigns by deeply tracking - analyzing - reporting campaign’s performance.

• Creation and implementation of marketing plan with partner brands to develop effective co-marketing opportunities and branding integrations/activations in coordination with the Commercial Teams and Online Marketing Teams.

• Conceptualizing and developing interesting and relevant campaigns for our consumers with delightful User Experience across desktop, mobile site, and apps to achieve conversion.

• Full onsite ownership (Look-and-feel, attributes, filtering, features, content, and banners) of Tiki’s Homepage.