Business Intelligence Analyst

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The BI Analyst will play a crucial role in the Loyalty Department, helping to transform data into actionable insights that drive decision-making across the organization. This role involves collecting, analyzing, and interpreting data related to customer loyalty programs, member behaviors, and business performance. The BI Analyst will collaborate with various departments to support the development and execution of data-driven strategies aimed at enhancing customer loyalty and maximizing ROI.

KEY RESPONSIBILITIES:

• Data Collection & Management: Gather, clean, and manage large datasets from various sources, including customer transactions, loyalty program activities, and partner integrations.
• Data Analysis & Reporting: Analyze data to identify trends, patterns, and insights that inform business decisions. Create comprehensive reports and dashboards to visualize data for stakeholders.
• Performance Monitoring: Track the performance of loyalty programs and campaigns, providing regular updates and recommendations to optimize results.
• Collaboration: Work closely with marketing, finance, and IT teams to support the development and implementation of loyalty strategies and initiatives.
• Predictive Analytics: Utilize advanced analytical techniques, including machine learning and statistical modeling, to predict customer behavior and identify opportunities for growth.
• Ad Hoc Analysis: Conduct ad hoc analyses as requested by leadership to address specific business challenges or opportunities.
• Data Integrity & Quality: Ensure the accuracy and integrity of data through regular audits and validations.