We are looking for a Brand Marketing Manager to write the next chapter of one of today’s global top coloring brands, loved across the US, Europe, the Americas, and Australia.
We’re after a storyteller with a sharp eye, a soft heart, and a love for building brands that feel like a warm hug! If you believe in the magic of calm, cozy vibes, and creativity that soothes the soul - we might just get along.
WHAT YOU'LL DO
A. Build Brand & Marketing Strategy
- Analyze market trends, customer behavior, and competitors to shape long-term and short-term marketing plans.
- Lead integrated marketing campaigns across platforms — from Amazon to Instagram — to boost brand awareness and reach.
- Craft a consistent brand story that resonates emotionally and stands out creatively.
B. Manage Brand Identity & Consistency
- Own and evolve our brand identity — visuals, tone of voice, and storytelling across all touchpoints.
- Develop a long-term brand management plan, including repositioning or expansion as needed.
- Strengthen brand loyalty through thoughtful customer programs and personalized content strategies.
C. Lead Campaign Execution & Optimization
- Set clear KPIs for every campaign — track awareness, affinity, loyalty — and optimize as you go.
- Analyze results, build insights, and report regularly on how the brand is growing and performing.
- Be hands-on in improving both creative and business impact.
D. Grow & Inspire a Creative Marketing Team
- Build and lead a small, passionate marketing team that thrives on collaboration and creativity.
- Foster a culture of innovation, shared purpose, and mutual growth.
- Mentor and guide team members to stay aligned with brand principles and evolving trends.
E. Manage Brand Risks
- Develop a brand risk management process — monitor platforms, identify red flags early, and take timely action.
- Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity.
