Brand Manager

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Summary:

This role is responsible for supporting Head of Portfolio Management to translate business and marketing objectives into strong product portfolio (Merchandise & CPG) to meet the needs and preferences of customers and maximize profitability. This role also assists in the identification of emerging consumer trends and partner with Product Innovation to create a pipeline of delicious, good value for money, profitable, branded products that address key opportunities.

Responsibilities:

Product Portfolio Management (Merchandise & CPG)

• Analyze sales data and market research to build understanding of competitors’ activities, customers’ need & preferences, propose interventions, develop strong product portfolio to deliver sales target, increase customer satisfaction and loyalty.
• Develop product roadmap to ensure they align with the overall product strategy and brand positioning.
• Regularly review, consolidate, and analyze performance of individual products and the overall product mix to propose which products to keep, which to replace and which to add to optimize sales and profitability

Commercial

• Build plans, calendars and budgets for all product categories including product positioning, target audience identification, pricing strategies.
• Understand competitors’ activities, customers’ need & preferences based on sales data and market research, propose value proposition for all product categories to drive commercial success, achieve profitable product, category and market share growth.
• Plan & implement product specific marketing campaigns, track and analyze product campaign effectiveness, utilize metrics and analytics tools, and provide recommendations for continuous improvement.

Cross-functional Collaboration

• Build and maintain strong relationships with key stakeholders, including internal teams, external vendors and industry partners, to support product marketing initiatives
• Work closely with Supply Chain to ensure Merchandise products provided by vendors are in accordance with the product strategy, quality standards and customer expectations.

Consumer Market Understanding

• Understand competitors' products, marketing strategies, target audience, positioning within the market to identify market gaps or opportunities
• Stay abreast of industry trends, market dynamics, changes in consumer behavior and regulatory requirements related to Merchandise & CPG and incorporate relevant insights into marketing strategies and product development efforts.