Assistant Marketing Manager, 2W VN

GrabBike & GrabExpress Marketing Senior is fully responsible for all city presence in Vietnam.
The team need to be able to create a excellent marketing activities in order to accelerate growth of demand of GrabBike and GrabExpress. The team need to also have the muscle skills to execute the strategy in timely manner

Get to know the Role:

Senior Marketing Executive is someone who responsible to translate strategy into execution
planning, have strong on the ground knowledge of city that assigned to determine right channel of communication. Aside than that, Senior Marketing Executive will be fully responsible for designing and delivering marketing campaign, marketing offline activity, branding and sponsorship then monitoring its effectiveness and efficiency. They will work with agency to ensure good Grab presence in the city and competitor analysis

The day-to-day activities:

• Plan, execute, monitor and evaluate campaign / activities that you created
• Create weekly Report of cities performance, evaluation campaign and next action item and reported to head of area
• Monitor competitor movement in your cities (including competitor promo, branding, media placement and offline activities)
• Select strategic area for branding which fit with budget allocation
• Manage and Optimize budget of city to growth the demand
• You are expected to track spending on timely manner

The must haves:

• Good in written and spoken English
• Excellent in data and analytical skills
• Excellent in presentation, negotiation skills
• Excellent in government affairs skills
• Minimum more than 2 years experience in trade marketing
• Microsoft Excel, Microsoft PowerPoint, Microsoft Word
• Other systems & tools to help implementation and tracking