Main Purpose:
District Manageris responsible for multiple retail stores within a designated geographical area. He/She is expected to conduct weekly store IMPACT visits with the BIG 4 training and development tool to ensure continuously training/development on his/her team with ALDO operation standard. Supports HOS in all essential duties and responsibilities necessary for the efficient operations of the business. The purpose of the job is to ensure that assigned stores are running smoothly and efficiently, and that sales targets are being met.
Key Accountabilities:
PEOPLE
- Ensure strong team structure, coaching culture, and talent pipeline through strategic selection, development, and leadership support.
- Set goals and monitor with the team, focusing on the Big 4 (People – Selling Skills – Operation – Product/Visual Merchandise) and store-specific strategies to align objectives with company direction.
- Network and recruit qualified SM/SMIT to ensure sufficient manpower for effective store operations.
- Conduct training & monthly 1:1 coaching sessions per ALDO Academy standards to ensure staff are well-versed in brand knowledge and capable of internal training.
- Conduct regular store visits to observe, correct behavior, and define action plans to drive performance across the Big 4 (People – Selling Skills – Operation – Product/Visual Merchandise)
- Apply the S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time-bound) method in coaching Leaders to analyze current status and create action plans for targeted improvement.
- Train store Leaders (Store Managers, Shifl Leaders) via weekly/monthly management meetings, focusing on key messages and action plans to maximize sales.
- Review Networking Project and coordinate with HR to organize recruitment events, targeting a 60% FullTime – 40% PartTime headcount mix in stores.
- Manage non-performing staff and recognize potential talents based on seasonal performance to plan replacement or reward accordingly.
ACHIEVE APPROVED SALES & PRODUCTIVITY TARGETS
- Achieve approved sales & productivity targets by applying ALDO's retail best practices and monitoring key metrics.
- Build and implement strategies aligned with brand messaging (Product, Marketing, VM, Operations) to drive sales and brand image
- Conduct weekly IMPACT visits (4–5 times/week) using the BIG4 and Store Agenda tools to ensure team alignment and stable store operations.
- Train and coach team on effective selling techniques to boost Conversion, AOV, IPT, Shoe Care, Accessories
- Set productivity goals and monitor performance improvements by store, using different focus areas under the Big 4 (People – Selling Skills – Operation – Product/Visual Merchandise)
- Review top/bottom performance monthly and share best practices to replicate success across stores
- Analyze sales reports to identify market trends and plan initiatives to increase store performance.
CUSTOMER SERVICE
- Deliver consistent G.O.L.D standard (Customer Service Standard) across all stores with a strong in-store environment and service behavior for a professional service
- Ensure G.O.L.D service standards are followed to enhance customer experience and consistent sales.
- Monitor in-store environment (music, lighting, cleanliness, Visual Merchandising Basics) to ensure a quality shopping experience.
- Guide and resolve customer complaints with appropriate solutions aligned with company process and customer satisfaction
- Reinforce service standards through 1:1 coaching with Leaders (Store Managers, Shift Leaders) and use visit reports to improve customer service and sales.
STORE OPERATIONS
- Ensure store operations are compliant, efficient, and aligned with company policies.
- Conduct 4–5 visits/week across managed stores; support training and implementation of BIG4 (People – Selling Skills – Operation – Product/Visual Merchandise), M.B.O (Manage by Objectives), Store Agenda to sustain operational performance.
- Ensure Aldo operational standards are consistently applied to improve management and store performance.
- Review periodic operational reports from stores or Audit team to adjust execution and resolve issues promptly to reduce operational risks.
- Monitor and balance store team schedules at least 2 weeks in advance, aligned with traffic flow and actual store conditions to optimize revenue
- Adjust store and personnel operation plans to ensure proper planning for storespecific tasks, events, and promotions with customer service prioritized.
- Develop plans to manage store assets and minimize shrinkage as per company standards to safeguard inventory and property.
PRODUCTS & BRANDING
- Maximize product sell-through and ensure consistent brand representation across all stores.
- Ensure stores comply with AGI (Aldo Global) Visual Merchandising standards and consistently deliver impactful brand visuals to attract customers and boost sales.
- Guide Leaders (Store Managers, Shift Leaders) in managing inventory: proper merchandising, consolidation per guidelines, and planning for clearance to drive revenue
- Track and evaluate performance by category and product line per store based on customer profiles to plan sales-driving actions.
- Ensure timely updates and adjustments to VM (Visual Merchandising) per store based on guidelines, with clear timelines and measurable criteria for accuracy and consistency
- Collaborate with MKT and VM teams to implement brand and marketing campaigns to strengthen brand image.
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