Trade Marketing Executive

Job Overview

• As a
• Trade Marketing Executive (Event Focus) , you will spearhead the conceptualization, planning, and execution of high-impact campaigns, seasonal activations, and trade promotions.
• This role demands a strong mix of execution excellence and marketing acumen to drive footfall, deepen tenant partnerships, and elevate brand presence.
• You will collaborate seamlessly with internal teams and external vendors to deliver flawless, on-brand activations on time and within scope.
• Responsibilities

1. Event Strategy & Execution (80%)

• End-to-End Project Management: Oversee all event stages from conceptualization to execution, including venue sourcing, attendee registration, and onsite management.
• Concept Development: Collaborate with creative teams to design engaging event concepts aligned with brand identity and commercial goals.
• Vendor & Agency Management: Source, negotiate, and manage third-party partners (exhibition contractors, agencies and logistics providers).
• On-site Supervision: Lead the team during setup and live days to ensure flawless execution and immediate problem-solving.
• Performance Analytics (ROI): Track and report on key metrics (footfall, lead generation, conversion rates) to provide actionable insights.

2. Procurement & Logistics Management (15%)

• Purchase & Order Coordination: Manage the full procurement process for marketing materials, including raising Purchase Requisitions (PR), tracking Purchase Orders (PO), and ensuring timely payment to vendors.
• Product Logistics: Coordinate the end-to-end movement of products and marketing equipment for events and trade activations, ensuring zero loss and on-time delivery.
• Inventory & Warehouse Oversight: Maintain accurate records of marketing assets and premium gifts to optimize stock levels and prevent shortages.
• POSM & Display Production: Oversee the technical production of Point-of-Sale Materials (POSM). Ensure all display units, booths, and shelving meet premium quality standards and brand guidelines.

3. Strategic Support & Reporting (5%)

• Cross-functional Collaboration: Partner with Sales and Digital Marketing teams to ensure offline activities are amplified online and drive direct sales growth.
• Budget & Team Leadership: Manage the annual trade marketing budget and mentor junior team members to foster a high-performance, operationally excellent culture.
• Other tasks as assigned by the Manager level.

• Job requirements

Knowledge, Skills & Abilities

• Priority candidates with backgrounds in the luxury brands industry.
• Good in spoken & written English.
• Outstanding communication skills to provide direction.
• Strong analytical and problem-solving skills.
• Have excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Effective time management skills and the ability to multitask.

Education & Experience

• Graduated from a college with a degree in business, marketing, or related fields.
• Minimum of 5 years of marketing experience. Especially the F&B and retail industries.
• Priority candidates with backgrounds in the luxury brands industry.