Strategic & Category development Manager

• A. Strategic project management (baby premium brand)
• 1. Strategic Channel Growth & Project Execution
• Drive growth strategy for mega distributors (Mom & Baby and DTR private marketplace channels), aligned with the company's short- and long-term commercial objectives.
• Lead key project milestones from planning to execution, on time and on budget, across cross-functional workstreams.
• Set clear goals and roles with distributors; propose strategic directions and analysis to support management decisions.
• Support product launches and go-to-market initiatives across both channels.
• 2. Distributor & Channel Performance Management
• Monitor lead pipelines, annual budget and rolling 3–6 month sales forecasts; track performance against plan.
• Evaluate distributor performance against clear KPIs; allocate DTR resources to meet revenue targets.
• Implement sales mechanics and enforce company pricing and sales policies through distributors and marketplace platforms.
• Optimize the distribution and marketplace network (SKU listings, pharmacy/buyer activation) and maintain strong relationships with key stakeholders.
• 3. Commercial Governance: Budget, P&L & Reporting
• Own the channel sales budget and trade spend, ensuring measurable ROI; drive cost-efficiency without slowing growth.
• Analyze channel KPIs and deliver timely weekly, monthly and periodic reports with insights and recommendations for senior management.
• 4. Risk, Market Intelligence & Cross-Functional Collaboration
• Identify and manage risks and resolve issues during distribution project implementation; monitor distribution and marketplace trends through market research and consumer insights.
• Collaborate with Marketing, Supply Chain, Finance and Procurement for smooth execution of channel initiatives.
• B. Category development (new brands for the company)
• 1. Opportunity Identification & Business Case
• Scan categories, consumer needs, market size and competitors to build a ranked pipeline of white-space opportunities aligned with company strategy.
• Build business cases (market size, positioning, pricing, cost, investment, ROI, risks) and recommend go / no-go to senior management.

2. Brand Development, Launch & Handover

• Develop the brand concept, target consumer, positioning and product range; validate through consumer research (concept and product tests).
• Lead development with NPD/R&D, sourcing, Quality/Regulatory, Packaging, Finance and Supply Chain, and manage external partners (suppliers, OEM, agencies); control the stage-gate timeline and budget.
• Define the go-to-market plan (channel, pricing, launch plan, sales targets) and coordinate Sales and Marketing readiness for launch.
• Track performance in the first 6–12 months against the business case, recommend scale-up or stop, and hand over to the brand owner with a clear operating model and playbook.

Working conditions

• Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC.
• Working hour: 08:00 - 18:00 (Monday - Friday)

• Bachelor's degree in Economics, Trade, Marketing, or a related field.
• Fluency in English.
• More than 5 years of experience in distributor management within the hygiene industry or FMCG sector (General Trade channel experience is a plus).
• Strong communication and negotiation skills.
• Detail- and results-oriented, with an assertive drive to deliver outcomes.
• Demonstrated analytical capability, thinking both strategically and conceptually.
• Strong business and financial acumen.
• Willingness and availability for domestic and international travel.