Mô tả công việc
- Develop and execute Social Commerce growth strategies across Web/App, TikTok Shop, and Shopee to drive traffic, engagement, and revenue.
- Plan and manage Livestream and Video Shopping initiatives across Web/App, TikTok Shop, and Shopee to support business growth objectives.
- Develop platform-specific livestream strategies and content formats based on category priorities and each platform's commercial direction, maximizing customer engagement and sales performance.
- Build and maintain the livestream calendar, ensuring alignment with campaign priorities, product launches, and promotional events.
- Collaborate closely with cross-functional teams including Platform Management, Merchandise, Digital Marketing, Inhouse Production, and Livestream Operations to ensure smooth execution.
- Develop communication guidelines and promotional plans for livestream activities across different platforms to ensure consistent customer experience.
- Optimize livestream mechanics, promotional offers, platform tools, and interactive features to improve key performance metrics such as traffic, engagement, conversion, AOV, and GMV.
- Monitor performance and identify growth opportunities to continuously improve Social Commerce effectiveness.
- Track and analyze the performance of Livestream and Video Shopping campaigns, providing insights and recommendations for optimization.
- Monitor platform trends, new features, and best practices in Social Commerce to continuously improve content formats, operational processes, and campaign effectiveness.
- Work closely with internal stakeholders to test new initiatives and identify scalable opportunities that drive sustainable growth across social commerce channels.
Yêu cầu ứng viên
- Bachelor's degree in Marketing, Business Administration, E-commerce, or related fields.
- At least 2 years of experience in E-commerce, Social Commerce, Livestream Commerce, or Digital Campaign Planning.
- Hands-on experience with TikTok Shop and/or Shopee operations is highly preferred.
- Strong understanding of Livestream Commerce, Video Shopping, customer journey, and e-commerce growth strategies.
- Experience in campaign planning, cross-functional project management, and stakeholder collaboration.
- Strong analytical skills with the ability to interpret performance data and identify optimization opportunities.
- Excellent communication, planning, and organizational skills with the ability to manage multiple projects simultaneously.
- Proactive, data-driven, creative, and growth-oriented mindset.
Thông tin tham khảo
- Thị trường tại Hồ Chí Minh
- 7.935 tin đang mở từ 2.603 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
- Nguồn tin
- Nguồn: CareerViet · đăng 08/09/2026