Senior Trade Marketing Executive

* Job Description

• Planning, managing and implementing trade marketing activities for our Optical frame brands
• Set KPIs, track and evaluate effectiveness of all trade marketing activities
• Work with principles, graphic designers, and vendors to create sales & marketing collaterals
• Design and execute visual merchandising in stores
• Ensure brand digital properties updated on collections, news/events and other related content
• Support and work closely with the Sales team to launch new collections and achieve sales targets
• Prepare regular reports including monthly sales performance, with recommendations for improvement
• Do target customer segmentation & customer analysis as well as analysis on market and competition.
• Manage and monitor trade budget spending by project

* Requirement

• Bachelor degree in Marketing/Business or related majors with at least 2 years in Trade marketing experience working in a fast-paced business environment
• Good communication and cooperation with both Sales team & customers
• Strong project management and organizing skill
• Good office computing skills (Microsoft Excel/Word/PowerPoint)
• Solid communication and presentation skills
• Good analytical skills comfortable with dat analysis using Excel
• Proactive attitude with high ownership and accountability
• Ability to work independently while co-operating well with team members
• A can-do attitude