(Senior) Manager, Marketing

Job Purpose

• The (Senior) Manager, Marketing focuses on corporate branding, public relations, and communications for the Vietnam platform, ensuring full alignment with Group HQ guidelines and global brand standards.
• This role acts as the primary marketing lead for the Residential portfolio, while providing cross asset marketing support to Industrial & Logistics (I&L) and Commercial businesses.
• The incumbent is responsible for driving brand consistency, strengthening corporate reputation, and delivering impactful marketing initiatives that support business growth across all asset classes.

Key Responsibilities

• Work with brand consultants in developing brand strategies and identities.
• Analyse, develop, and monitor marketing communication strategy for corporate and projects.
• Source and collaborate with vendors for execution of all marketing tools and collaterals for sales and leasing activities.
• Organise and implement marketing communication activities across online and offline platforms.
• Work with creative digital, media, PR and event agencies and consultants to ensure marketing deliverables.
• Research the experience and arrange interview with the customer (if possible) in interacting with Frasers Property and drive improvement.
• Implement and monitor marketing campaigns to ensure alignment with each project's objectives and timelines.
• Plans and coordinates photo/video shoots; compiles and maintains photo, video and other collateral libraries.
• Responsible for concept planning and managing events for all the properties.
• Creative Production Supervision: Coordinate with teammates/vendors to ensure timely production of:
• Project brochures, sales kits, POSM, and event materials
• Project introduction videos, animation clips, and teaser campaigns.
• Visuals: 3D renderings, lifestyle shoots, branding visuals.
• Any OOH and advertisements.
• Budget Tracking & Cost Monitoring (develop marketing budgets and track expenditures, ensuring proposals are aligned with financial objectives for management approval).
• Cross-functional Collaboration (communicate regularly with other departments: Leasing, PM, R&D and executives).
• Monitoring and reporting on marketing and communication activity.
• Any other reasonable tasks assigned by Head of Marketing & Communications.

WHAT WE ARE LOOKING FOR

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 5 years of experience in multi-market brand marketing, ideally having worked across both agency and in-house roles.
• Experience in real estate or brands with a strong focus on Residential development.
• Experience in the management of digital asset management platforms and brand portal/ library for a global/ regional brand team is an advantage.
• Excellent English writing, editing, and proofreading skills.
• Experience in managing external agency relationships will be an advantage.
• Proficient in MS Office Applications (Word, Excel, PowerPoint). Familiarity with design software (Adobe Illustrator) is an advantage.
• Natural collaborator, can-do attitude, and willingness to think out of the box and challenge the status quo.