SENIOR E-COMMERCE EXECUTIVE

Founded 2014, Goodfood is a Vietnam based importer of fine foods from around the world, with offices in Ho Chi Minh City and Hanoi. It is a fully integrated small to medium sized business with Sales, Marketing and Distribution across B2B an B2C. Goodfood represents over 40 different brands, its product categories comprise of Meats, Dairy, Beverages, Bakery Ingredients and dry foods. Its customers are hotels, resorts, bars & restaurants, catering, wholesalers and retailers (supermarkets & CVS). Goodfood has established Ecommerce channels since Covid-19 hit on Facebook, Website, Lazada, Shopee, Tiki and other Delivery Apps. 

• Job Description
• Build the eCommerce Customer Development Plan and implement key initiatives and promotional activities to ensure market excellence and business objectives are achieved.
• Deliver & Drive the assigned sales target and growth objectives, in line with the eCommerce strategy, manage and track trade promotion spend to achieve the expected return on investment.
• Identify & Deploy the right mix and assortment for each assigned eCommerce / Omni-Channel key account, with good understanding on the market needs and opportunities to drive operational success.
• Understand and utilize knowledge of differences in eCommerce Partners’ digital / web platforms’ technical capabilities and business process, and customize presence of Goodfood products based upon technical and business operations’ best practices.
• Responsible for ongoing business analytics tracking and competitive monitoring / analysis.
• Work closely with Key Account & Business Development team of Ecommerce partners to drive the mutual agenda to achieve sale target.
• Work closely with the Media/ CRM/ Brand Team, to generate demand through boosting traffic and sales opportunities arising from paid, owned and earned channels.
• Budget, monitor, and control all costs associated with eCommerce digital initiatives.
• Take responsibility for Goodfood’s Product Content on eChannel (i.e. correct product descriptions, images and pricing), work closely with internal and external stakeholders to recommend content enhancements and execute flawlessly.
• Drive Operational Excellence with Supply/ Finance team, to review and analyze demand planning, inventory holding, purchase targets to achieve the expected growth targets.
• Track and monitor current eCommerce industry best practices. Communicate eCommerce Account developments and contribute to operational next steps to inspire internal stakeholders to accelerate investment into eCommerce.
• Generate and implement new sales and marketing initiatives, this is to increase eCommerce sales and profitability.

Explore potential business for Ecommerce ecosystem growing (Social Commerce/ Quick Commerce/ Connected Commerce)