SALES & MARKETING DIRECTOR FOR MYANMAR MARKET

Position Title: SALES & MARKETING DIRECTOR FOR MYANMAR MARKET

Work Location: 10 Tân Trao, Tan Phu Ward, Dist.7, Ho Chi Minh City.
Salary Range: 2000 - 3000 USD

REPORTING: Report to: Foreign Subsidiary Management (FSM) Director

JOB SUMMARY:

• To be mainly responsible for the business development project of Vinamilk in Myanmar market
• To implement sales & marketing strategies of joint venture in this market as a Sales & Marketing Director of the JV

JOB ACCOUNTABILITIES:

• DEVELOPMENT PHASE:
  • Participate in the project team to assess the opportunities for Vinamilk to penetrate Myanmar market, collaborate with potential partners in Myanmar to assess competitive advantages, to craft market penetrating strategies and business model of the JV. In details:
  • Analyze and determine distribution model
  • Perform pricing of products in the portfolio
  • Build long-term branding strategies for products of Vinamilk in Myanmar
  • Build market penetration strategies
  • Other tasks delegated by project leaders
• OPERATING JV PHASE
• Sales & Marketing Director in the JV
• To build and develop mid and long-term goals, business strategy, distribution strategy, and customer satisfaction and development strategy.
• To organize the implementation of plans on revenues, sales volumes, market shares, sales coverage, staffing, and costs.
• To carry out assessment of business results and projection on consumption demand, etc. thereby produce countermeasures and support programmes that foster the implementation of plans, address the actions of competitors, and pick up the changing trends of the market.
• To develop and maintain a distribution system, and improve it efficay of operation.
• To study, evaluate and select distributors; to carry out the management of distributors.
• To pay visits on a regular basis to distributors, points of sales, supermarkets, convenience stores, etc. in a bid to measure the satisfaction of customers and the suitability of sales support programs; to identify issues to be improved, and to catch up on the activities of competitors.
• To build and develop short and long-term marketing strategies for brands/ product categories in conformity with the master business strategy of the Company.
• To build and develop full-year plans for product categories and brands including revenues, sales volumes, market shares, and budgets.
• To build and develop brand portfolios and product positioning.
• To collaborate with R&D on new products and new packaging.
• To organize the implementation and supervising of marketing programs as planed.
• To organize, manage, train and develop sales and marketing staff;
• To build standards and a system of measuring the performance of his/her subordinates.
• To be responsible for managing and using assets under the division’s care in an effective and efficient manner.
• To be responsible for allocating, managing and using the division’s operating budget in a proper and efficient manner.
• To develop policies, regulations, and organizational structure of the division.
• To create a system of information for management and reporting mechanism in order to supervise the activities of the division and to report to CEO.
• To recognize and address matters arising in the division in a timely manner.

Job requirement

• EDUCATION:
  • Holds a bachelor/master degree
  • Marketing and Business Administration are preferred.
• WORK EXPERIENCE:
  • At least 10 years of working experience in marketing and sales in FMCG, in which, at least 3 years of management level.
  • Experienced in developing business in a completely new market
  • Preferably: Have working experience in large companies that have business in multiple markets, especially in the SEA region.
• EXPERTISE & SKLLS:
  • Expertise in sales and marketing
  • Being knowledgable about finance, supply chain, business & corporate governance is a plus
  • Good understanding about Myanmar market
  • Skilled in analyzing, building, and implementing plans & strategies
  • Skilled in negotiating and presenting to internal as well as external partners
  • Capable of working in a multi-cultural environment
  • Excellent communication skills (reading, speaking, writing) in English

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