Sales Director (retail/education)

Building and implementing strategies, policies, processes and action plans for achieving all KPIs related to student admission and care of all programs at VUS-HCM including ELT and non-ELT courses, corporate training and overseas study.

• Build sales plan to achieve monthly and annual targets (enrolment, revenue, class size, EBITDA…)

• Optimize utilization of classrooms and expand the customer base 

• Control ASA staff cost as well as ASA operations cost 

• Propose innovative ideas in management & operations to maximize work efficiency while saving costs.

Sales:

• Implement sales and marketing plans to meet sales targets

• Focus on improving NPS and learning quality to increase WOM and referrals, retentional rates

• Systemize all processes of sales and customer care that satisfy targeted customers.

• Balance between learning quality, class size and number of class opening based on shifts

Service:

• Ensure VUS Parents/Students are provided with the best service quality

• Optimize process to receive and handle customer feedback/complaints

• Propose activities to improve customer service.

• Stay updated with competitor and learner’s needs to provide initiatives and participating in product & service development

• Stay updated with market trends to analyze and propose suitable business development plans

• Cooperate with business development department to expand VUS through new campuses 

• Build a friendly and collaborative workplace both within ASA teams and other departments on a “One Team – One Goal” basis

• Actively build and develop relationships with partners and local authorities to support for sales & marketing activities 

• Optimise ASA human resources in every campus to run daily operations smoothly

• Work hand in hand with Central of Operation & Customer Service to create and implement ASA team engagement & career development plan

• Develop mentoring/coaching plan 

• Implement Standardize Sales and Care procedures and propose for optimizing SOP both in writen and system to improve ASA staff efficiency and effectively, in accordance with desired outcomes for each student group. 

• Train ASA workforce on daily operations as well as on new sales campaigns.

• Incorporate with Operation QC team to perform formal and informal checks on ASA work to assess the performance of the team.