Regional Marketing Specialist

Product

• Powder Coatings

Key Accountabilities

• Collaborates with Regional Marketing Manager to translate global strategies, market research, and customer insights into a detailed regional segment plan with key tactical actions; coordinates marketing and product activities to drive successful execution.

Key Activities

• Analyse market data, customer needs, and competitive landscape to identify high-potential Market/segment opportunities and maintain competitive advantage insights in collaboration with sales teams.
• Translate global segment strategies, market research, and customer requirements into detailed country level & regional marketing plans, including prioritized tactical actions.
• Develop and execute regional marketing campaigns, communication plans, and new product launch promotions (sales tools, collateral, color cards) in alignment with BU Marketing Communications, ensuring brand compliance.
• Manage regional digital tools content, analyse performance, and oversee localized (multi language) marketing materials.
• Support Marketing & Pricing Excellence programs and contribute to industry publication media plans and story development with BU Communications.
• Partner closely with sales to track projects/customers via CRM, support key sales activities, and participate in trade shows/events (creating presentations, scripts, and coordinating team presence).
• Participate in regular product lifecycle reviews and champion complexity reduction and short-term improvement initiatives (LWR) together with R&D & product management.
• Maintain deep technical product knowledge, monitor industry trends/sales techniques, and prepare concise trend summaries for management.
• Compliance: Adhere to all corporate/site policies, HSE standards, and applicable regulations.

• Bachelor's degree in Marketing, Business Administration, Engineering or a related field.
• Minimum 5 years of experience in a commercial B2B environment.
• Experience across multiple marketing and/or sales disciplines is preferred.
• Prior experience in coatings, construction materials, automotive, architecture, or industrial sectors is preferred.
• Exposure to technology - or technical service-related industries is an advantage.
• Strong analytical skills with solid business and financial acumen.
• Proven ability to manage multiple projects and collaborate with cross-functional teams.
• Proactive, results-oriented, and customer-focused mindset.
• Experience working in a multinational environment.
• Fluent in English, both written and spoken.