Performance Marketing Manager (Ecommerce)

Responsibilities:

Maintain a strong understanding of the digital media landscape, the latest

products and solutions, and ensure media strategies are aligned to KPIs

to drive optimal campaign performance.

Cultivate an understanding of how all digital channels work together to

deliver a holistic media plan, including paid search and social.

Own digital strategy and day-to-day account needs across various clients

in coordination with the Digital Brand Manager and Store Operations

Associate, and other internal stakeholders

Together with Digital Brand Manager, ideate on media strategies, tactics,

and targeting for media plans, ensuring information is presented in a

brand-friendly, digestible format that conveys the key takeaways and

insights.

Responsible for setting up, optimizing, and managing digital media buys,

and other projects and ensuring deliverables are of the highest caliber

and free of errors.

Execute both site direct and programmatic media buys.

Manage the media campaign KPI to drive results and performance, and

clearly articulate successes and recommendations.

Monitor campaign performance and own all programmatic optimizations

Present media recommendations and participate in brand facing activities

as needed

Recommend new processes or workflow modifications on media strategy

and planning to ensure consistent and repeatable processes are used

Together with the internal team, ensure high levels of campaign

performance, client satisfaction, and retention are delivered.

Provide mentoring and guidance to Performance Marketing Associate

Requirements:

Bachelor’s degree

At least 5 years of experience in digital media planning, including: site

direct, paid search, paid social, and programmatic (both planning and

buying), experience in CPAS is a plus

Previous experience trafficking digital media campaigns, ad operations

background, or solid understanding of technical digital media set-up

Expertly synthesize complex digital strategies and optimizations into

digestible insights

Ability to transform business numbers into actionable digital media

strategy

Ability to analyze large sets of data

Can manage a variety of concurrent projects independently

Has strong balance of long term thinking with short term results

Works well in a cross functional team environment

Thrives in building rapport and collaborates well with others within the

company and externally

Strategic and critical thinker, independent, and active problem solver

Curious, creative, and passionate.

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