Media Planning Manager
Mô tả công việc
- Media Manager is responsible for leading the strategy and overseeing the end-to-end execution of media activities across the assigned client portfolio.
- This role not only manages media planning and execution but also drives team capability development, optimizes campaign performance, and directly contributes to revenue growth.
- The Media Manager reports directly to the Head of Media or CEO.
- SCOPE OF WORK
- 1.
- Media Strategy & Planning
- Develop comprehensive media strategies for the client portfolio, ensuring alignment with each brand’s business and marketing objectives
- Craft omni-channel media plans, including Paid Search, Paid Social, Programmatic, YouTube, Display, and emerging platforms.
- Define audience strategies and channel mixes driven by data analysis and industry insights.
- Consult and present media strategies to senior-level clients.
- 2.
- Campaign Management & Performance Optimization
- Oversee the full campaign lifecycle: from KPI setting and progress tracking to optimization and final reporting. Approve media schedules, budget allocations, and media buying decisions prior to execution.
- Ensure reporting quality, providing accurate and timely campaign reports, monthly reviews, and post-campaign analyses (PCA).
- Proactively propose data-driven solutions to enhance performance (A/B testing, creative optimization, bidding strategies, etc.).
- 3.
- Client Management & Business Development
- Maintain strong relationships with clients at manager/senior manager level, acting as a trusted strategic partner.
- Identify and leverage upsell/cross-sell opportunities to expand business scope. Participate in new business pitches, prepare proposals, and present media solutions to potential clients.
- 4.
- Team Management & Development Lead, coach, and mentor a team of Media Planners/Senior Planners (2–5 members).
- Assign tasks, review outputs, and ensure continuous capability development within the team.
- Foster a data-driven, proactive, and creative team culture.
- 5.
- Internal & Partner Collaboration
- Collaborate closely with Creative, Analytics, Social, and Account teams to ensure seamless strategy integration.
- Manage relationships with platform partners (Google, Meta, TikTok, Zalo) to stay updated on new products and optimize partnership opportunities.
Yêu cầu ứng viên
- REQUIREMENT
- Experience & Expertise
- Minimum of 5 years of experience in digital media, including at least 1–2 years in a team management role.
- Proficient in advertising platforms: Google Ads (Search, Display, YouTube, DV360), Meta Ads Manager, TikTok Ads, and Zalo Ads.
- Proven experience managing media budgets of at least VND 500 million per month.
- Strong understanding of programmatic advertising, audience targeting, and data-driven marketing.
- Skills
- Strategic mindset with the ability to see the big picture and approach problems with structured thinking.
- Excellent presentation and communication skills in Vietnamese; proficiency in English is a plus.
- Strong analytical skills, with proficiency in Excel/Google Sheets; experience with GA4 and Looker Studio is a plus.
- Leadership capabilities with the ability to motivate and develop team members.
- Ability to work under high pressure and manage multiple projects simultaneously.
- Certifications (Preferred) Google Ads Certifications (Search, Display, Video).
- Meta Blueprint Certification.
- DV360 / Google Marketing Platform Certification.
- WHY SHOULD YOU APPLY FOR BLUESEED MEDIA
- Competitive salary
- Quarterly Incentives according to business result and performance working Adjust salary annually Annual general health check-up
- Feel safe with premium Health insurance policies after 1-year working
- Employee Care & Welfare Policy: Support for Illness, Birthday Celebrations, Bereavement, and Marriage Events
- Join in teambuilding, the birthday of employee monthly, year-end party, the birthday of company…
- Contribute your opinion and be valued by management and colleagues Be recognized (via career enhancement) for your working dedication and achievements
- Enjoy modern working facilities
- Light snacks available to all staff every day
Thông tin tham khảo
- Thị trường tại Hồ Chí Minh
- 12.817 tin đang mở từ 3.195 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
- Nguồn tin
- Nguồn: CareerViet · đăng 13/08/2026
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