Assistant Brand Manager
Mô tả công việc
- Brand management
- Manage the assigned product portfolio. Recommend medium/long term brand strategies (including segmentation, positioning, targeting of the product and building brand equity).
- Assures the exploitation of the consumers’ predilection for both the products and brand promises creatively and effectively in order to increase market share, sales volume, revenue and profit.
- Make annual marketing plan, budget plan for each brand.
- Monitor and analyse Brand performance, Sales performance, Market requirements, then recommends appropriate actions for the marketing mix.
- Plan and responsible for the execution of integrated marketing communications (IMC):
- Cooperate to the Import Dept. in customs clearance procedure.
- Tracking the inventory and support the forecast plan. - Compiling communication plan, creative brief, media brief and production; Coordinates with advertising agency, suppliers and internal resources to develop ATL (Print Ad, Online advertising, PR, outdoors…) - Plan and execute the consumer promotion on both TT and Online - Coordinate with Event to run BTL activities (sampling event, brand activation, seminar, offline… in order to build brand equity (TOM brand awareness, loyalty, unique- strong-favourable brand associations & images) - Coordinate with designer to make materials for POSM, POP, Gifts…
- New Product Development (NPD)
- Research, evaluate and planning Marketing Strategy for launching new products.
- Tracking, report and adjusting the launching plan of new products to assure the high effectiveness.
- Cooperate to Group, other departments to make the launching plan effectively.
- Market analysis; report
- Analyse of changes and development trends of the market.
- Analyse the business situation and marketing activities of the brand and competitors.
- Understanding insights, behaviour, consumption trends of target customers
- Evaluate market feedback; competitor's marketing communication activities to suggest appropriate communication ideas for each campaign.
- Perform other duties as assigned by manager.
Yêu cầu ứng viên
- Using MS software such as Word, Excel, Power point, Outlook. - English: Intermediate. - Good analytical skills - Strong communication skills and team orientation. - Creative, passionate - Hard-working and ready to work in high pressure environment. - Proactive and takes initiatives. - Have >2 years’ experience in Marketing as the same position (FMCG will be an advantage)
Thông tin tham khảo
- Mức lương phổ biến cho “Assistant Brand Manager”
- 15,4 – 21,8 triệu/tháng, trung bình 18,6 triệu (164 mẫu tin, VietnamSalary). Xem chi tiết lương
- Thị trường tại Hồ Chí Minh
- 7.935 tin đang mở từ 2.603 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
- Nguồn tin
- Nguồn: CareerViet · đăng 07/09/2026