Marketplace Executive (HO - 000267_SHO-ONL-121-148-066-1)

• Merchandising and Campaign Execution:
• Plan and implement merchandising strategies, including A+ content, product portfolio, marketing materials, ratings & reviews, SEO/SEM, and CRM. Ensure the brand's visibility and activation on E-commerce platforms aligns with the brand's master plan and shopper insights.

Thematic Campaigns

• Lead thematic campaigns for major sales events and monthly promotions, ensuring continuous exposure of the brand on marketplaces.

Campaign Management

• Coordinate campaign tools, daily commercial activities, and visibility support through Seller Center or direct communication with Platform Key Account Managers.

Performance Tracking

• Measure and report campaign performance against KPIs and ROI, assessing factors like content, media, customer feedback, and CRM data.

KOL Collaboration

• Coordinate and execute KOL activities to drive brand awareness and conversion, integrating e-trade and e-promotional calendars for optimal product cross-selling and data sharing.

Education

• Bachelor’s degree in Business, Ecommerce, or a related field.

Experience

• Experience as a KAM on Ecommerce industry is preferable with good sense of business

Technical Skills

• Strong analytical abilities for performance tracking, communication, and collaboration
• Competency: (Technical, Operational, Managerial, Human & Cultural Requirements)

Technical

• Strong knowledge of SEO/SEM, CRM, and marketplace platform tools.

Operational

• Excellent planning and execution of campaigns and merchandising.

Managerial

• Ability to manage cross-functional coordination and lead campaigns.

Human & Cultural

• Strong collaboration and communication with teams and stakeholders.