Marketing Specialist – Spine/Kanghui

Main Purpose:

• Execution of marketing strategies and activities/ campaigns to increase market share and achieve annual sales target

• Responsible and accountable for marketing function in the assigned territory/ geography.

• Assist in the management of the marketing of assigned product lines in support of the divisional goals and plans.

Key Accountabilities:

• Customer Relations - Together with the product specialists, interact with customers regularly in order to gauge customers’ needs, execute and evaluate on promotion and marketing campaign, cultivate brand loyalty and Medtronic’s image and identify from customers any reservations which may deter them from repeated purchase of Medtronic’s products.

• Product Development - Acknowledge the product knowledge, surgical technique and instrument set awareness. Support to organize the cadaveric workshop, local workshop or launching workshop, .. Assist product development by arranging for physician preference testing, prototype evaluations, support to organizing product roundtables, and focus groups in order to involve key physicians in Medtronic’s development efforts.

• Non-sales Customer Interactions - Coordinate non-sales interactions with customers (i.e Plant visits, VIP visits), eCats support for the events, workshop, training.. to physician to inculcate a better understanding of Medtronic’s culture.

• New Product Launch - Work with Country Sales Manager, product specialists and local sales teams to extend technical backup / support for new product launches. Help review and support product launch process. Coordinate product launches (e.g support sales and product launch meetings to train sales force,). This is to ensure a successful product launch. Provide in-service support if needed.

• Self-improvement and Development Receive trainings about Spinal and Biologics products; constantly raise own clinical understanding in designated products. Increase own clinical competence. Maintain good contact with KOLs in the field to keep abreast of the latest technological developments.

• Others Regulatory Affairs: Work closely with regulatory affairs teams for product registration and special access application in faster introduction of new products and ensure meeting regulatory requirements in the market Set Building: Align with product and marketing strategies and to drive Set Building plan Product Management: Manage product portfolio and support customer

Attributes:

• Excellent communication and interpersonal skills

• Customer focused. Patience in dealing with people.

• Team-oriented and able to work independently.

• Able to multi-tasked with very strong organizational skills

• Effective time management. Ability to prioritize and work under pressure.

• Reliable

• Self-motivated and positive with problem solving attitude

• Ability and willingness to handle additional duties during peak periods

• Ability to work well with outside vendors

• Meticulous and creative

• Proven evidence of Medtronic Traits:

  • Mission Values: Consciously works to bring the Mission alive

  • External Focus: Customer responsive, competitive and market driven, leads and supports Change

  • Clear Thinking: Translates complexity into simplicity, articulates crisply and clearly

  • Driven to Win: Passionate and driven, makes tough decisions in difficult situations

  • Inspires Others: Authentic and sets a vision to inspire performance and engage others

  • Executes: Takes accountability for and consistently delivers consistent decisions, actions and results

  • Boundaryless: Breaks down silos, collaborates across organisational boundaries

  • Global: Culturally agile, strives to understand diverse market needs and responds with creative and effective solutions

  • Integrity and Compliance: Practice the highest ethical standards and integrity in every aspect of my job

Skill, Experience and Knowledge:

• At least 4 to 5 years of experience in a marketing, sales or marketing support role, preferably within the medical device or pharmaceutical sales industry

Working Environment/ Conditions:

• Some overseas travel will be required.

• Some out of hours work will be required.