Marketing Manager

• Position Summary: o Lead and manage all marketing activities of Si Mer to drive sustainable growth across Brand, Food & Beverage, Retail FMCG, Digital Commerce and Merchandise businesses. o Responsible for building the brand, increasing customer traffic, improving sales productivity, developing product portfolios, and expanding revenue streams through merchandise, gifts and branded products. o Act as a key business partner of Operations, Merchandising, Procurement, Product Development and Finance to ensure all marketing initiatives support commercial objectives.
• Business & Marketing Strategy o Develop annual marketing strategy aligned with company business objectives. o Build and execute quarterly and monthly marketing plans. o Identify growth opportunities through customer insights, market trends and competitor analysis. o Monitor business performance and propose initiatives to improve: Traffic, Conversion, Basket Size, Purchase Frequency, Customer Lifetime Value,… o Own marketing budget and ensure efficient ROI.
• Brand Management o Build and strengthen Si Mer brand positioning. o Define and maintain brand identity across all touchpoints. o Lead communication strategy and content direction. o Manage brand campaigns, seasonal campaigns and product launches. o Ensure consistency between: Store experience, Product experience, Communication experience. o Build long-term brand equity while supporting short-term sales objectives.
• Retail & Trade Marketing o Develop trade marketing programs to drive store traffic and sales. o Build annual promotion calendar. o Design in-store customer journey and purchase triggers. o Manage POSM development and deployment. o Collaborate with Operations to improve: Customer experience, Conversion rate, Attach rate, Category penetration. o Develop local store marketing initiatives for new store openings and key trade areas.

Product Marketing o Manage product portfolio strategy across: Food & Beverage, Drinks, Ready-to-Eat meals, Snacks, Seasonal products, Retail FMCG, OEM,… o Responsibilities

• Analyze customer demand and consumption behavior.
• Participate in product innovation process.
• Develop launching plan for new products.
• Lead pricing and promotion strategy.
• Monitor product performance and recommend actions for growth or optimization.
• CRM & Digital Commerce o Develop membership and loyalty programs. o Increase customer retention and purchase frequency. o Lead CRM campaigns through internal app, drive sales from Delivery platforms, E commerce, Social commerce. o Monitor acquisition cost, retention and customer value.

Merchandise & Brand Extension o Develop and manage merchandise business including: Apparel, Accessories, Gifts, Collectibles, Lifestyle products, Corporate gifting,… o Responsibilities

• Build annual merchandise growth roadmap.
• Develop product concepts with Design and Merchandising teams.
• Collaborate with suppliers and manufacturing partners.
• Launch merchandise collections and seasonal drops.
• Explore licensing and co-branding opportunities.
• Manage merchandise P&L performance.
• Cross-functional Leadership o Work closely with: Operations, Merchandising, Procurement, Product Development, Supply Chain, Finance, HR,… to ensure all initiatives are executed on time and in full. o Build and continuously improve cross-functional processes to support business growth.
• Team Management o Lead and develop marketing team including: Brand Marketing, Trade Marketing, CRM & Digital Commerce, Design / Creative, Merchandise Marketing o Coach team members and build a high-performance culture.

• o A proactive person who can align, discuss, and provide solutions in a result-oriented way. o Bachelor’s degree in Marketing, Business Administration, or a relevant field. o 7+ years of experience in Brand Marketing, Trade Marketing, Digital Commerce, Sales driven Marketing, or Overall Marketing. o Background experience in F&B, Retail, FMCG, e-wallets, food delivery platforms, or e commerce is preferred. o Strong skills in data and market analysis, multitasking, communication, and negotiation.