Marketing Leader

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer (school partners / investors) insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Coordinate with internal resources: operations, sales, MKT execution teams, and Yoga Planet resources to ensure the effectiveness of each plan
• Ensure that all projects within Yoga Planet are delivered on time, within the scope and budget.
• Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring data feasibility
• Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
• Measure project performance using appropriate tools and techniques provided by company
• Track project performance, specifically to analyze the successful completion of short and long-term goals
• Perform other related duties as assigned

• At least 3 years working in a similar role
• At least 1 – 2 years working in education sector
• Knowledge of Yoga is a plus
• Bachelor’s degree in marketing, communications, business, or related field
• In-depth knowledge and experience with creating strategic marketing plan, and tactical marketing plan as well, especially in the field of education.
• In-depth knowledge and experience with public relation, online marketing, including social media, and content marketing.
• Strong experience with online marketing (including social media, content marketing…) and offline marketing (include event, print ad, PR, OOH, KOL…)
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Excellent organizational and project management skills
• Good communication and interpersonal skills
• Ability to quick adapt to change, can do attitude
• Strong attention to detail to ensure accuracy;
• Ability to work independently and under pressure; Ability to quickly adapt to change, even at the last minute.
• Ability to quickly adapt to change, proactive, motivated, positive attitude, great team work and leader; and sense of humor;
• Performs well with competing priorities, multiple projects;
• Detail-oriented and strong follow-through with a collaborative working style.

Technical skill and Competencies:

• Excellent English skills (writing and speaking)
• Computer literacy (Microsoft Office, Google products: Mail, Drive, Doc and Sheet and Microsoft teams).

Other:

• Have a Bachelor degree in Marketing, Business, Communications or Branding.
• Have interest in Yoga and children education will be big advantage.
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