Marketing & Communication Manager

Key tasks

Brand

• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
  • Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
  • Manage all marketing/promotional/sales collateral development/production both on and off line

• Communications/Public Relations

• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
  • Establish and maintain a relationship with Key local press and local media
  • Liaise with the regional Communications team to maximize communications exposure
  • Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand

Sponsorship:

• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
  • Drive the marketing and communication (internal and external) of the Hotels CSR commitments

• Loyalty & Partnerships

• Ensure that Le Club is robustly promoted in the hotel and champion a loyalty culture
  • Ensure the hotel Le Club recognition program is followed and according to the brand promise
  • Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices
  • To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)
  • In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions

E Marketing:

• Effectively manage the hotel’s content and images through conducting regular website audits
  • Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations
  • Manage the hotels’ website – traffic and revenue generation, promotional content display Manage the hotel email database and e communication activity
  • Manage online advertising for the hotel (display banners, SEM/PPC etc.)
  • Manage the online promotion for conference and catering and food and beverage activity at the hotel
  • Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc.) and develop social networks
  • Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, and Forums). Take part in conversations and answer comments as a mediator
  • Report to appropriate parties negative comments and discussions
  • Identify threats and opportunities in user generated content surrounding our Hotel
  • Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies

• Quality

• Ensure that all tools and procedures are in place to engage guests in Guest Book (the Accor Guest Satisfaction Survey)
  • Regularly monitor the hotels Guest Book Dash Board and communicate with all the team. Ensure actions are put in place by the hotel to improve below standard scores
  • Be fully au fait with the brands audit criteria

Mercure and its people

Hotels with individuality, passion for service and committed to quality and guest satisfaction.

Join a team of warm and friendly professionals who will share their love for hospitality.