International Sales Supervisor

1. Sales Execution & Business Development

• Execute sales plans and action plans for Export & OEM channels in line with the department's objectives
• Actively identify, approach and develop new international B2B customers, distributors, importers and OEM/Private Label prospects
• Manage and follow up assigned sales leads and customer pipelines from lead generation to order conversion
• Participate in international trade shows, B2B events and customer meetings to develop new business opportunities
• Maintain and develop relationships with assigned international customers

2. Sales Target Delivery

• Achieve assigned sales targets and KPIs for Export & OEM accounts
• Prepare quotations and conduct customer negotiations within approved pricing and commercial policies
• Follow up quotations, samples, product development and orders to ensure timely conversion
• Identify opportunities to grow sales from existing customers through additional products or increased volume

3. OEM / Private Label Execution

• Receive and manage OEM/Private Label projects based on customer requirements
• Coordinate with R&D, Factory, QA/QC, Finance and relevant departments during product development and order execution
• Follow up project timelines, quotations, samples and customer feedback to ensure smooth progress
• Maintain an updated OEM pipeline and report project status to the Manager

4. Sales Team Supervision

• Support the Manager in coordinating daily sales activities and assigning leads/accounts within the team
• Monitor team sales performance, pipeline and follow-up activities
• Provide coaching and practical guidance to Sales team members to improve sales effectiveness
• Support team members in handling difficult customer cases and negotiations

5. Market & Customer Insight

• Collect and report customer feedback, competitor information and market developments in assigned markets
• Identify potential customer needs and business opportunities and provide recommendations to the Manager
• Maintain updated information on assigned markets, customers and sales pipelines

6. Reporting

• Prepare regular weekly/monthly sales and pipeline reports
• Track progress against assigned targets and identify gaps requiring corrective actions
• Provide timely updates to the Manager on key opportunities, risks and customer issues

• University degree, preferably in Business Administration, International Business Administration, Economics, Marketing or related fields 3–5 years of experience in B2B Sales, Export/International Sales, FMCG, F&B or related industries
• Experience in international customer development, distributor/importer or OEM/Private Label is preferred
• Proven experience in customer acquisition, sales negotiation and closing
• Good English communication and negotiation skills
• Good understanding of B2B sales processes and customer management
• Experience in coordinating or guiding junior sales members is preferred
• Strong communication, negotiation and problem-solving skills
• Proactive, responsible and results-oriented
• Able to work independently and manage multiple customer projects.
• Willingness to travel and participate in international trade shows and business meetings