Growth Marketing Executive (Mảng app Phê La)

Job Purpose

• Support the Digital Commerce Team Leader in driving Phê La Owned App growth, focusing on sales performance, user acquisition, customer engagement, and retention.
• Develop and execute data-driven marketing initiatives to increase app revenue, orders, and customer lifetime value.
• Key Responsibilities

1. App Sales & Growth Management

• Develop and execute app sales growth plans to achieve business targets.
• Monitor key KPIs: Revenue, Orders, Active Users, Conversion Rate, AOV, and Repeat Purchase Rate.
• Identify growth opportunities and propose initiatives to increase sales and app contribution.

2. Growth Campaign & Customer Lifecycle

• Plan and execute app-exclusive campaigns, promotions, vouchers, bundles, upselling, and cross-selling initiatives.
• Drive customer acquisition, registration, first purchase, retention, and reactivation.
• Segment customers and develop targeted campaigns to increase purchase frequency and customer lifetime value.

3. CRM & App Optimization

• Execute CRM campaigns through Push Notifications, In-app Messages, SMS, and Email.
• Leverage customer data, loyalty programs, and transaction history to personalize marketing activities.
• Coordinate with Product, IT, and relevant teams to improve app features, customer journey, and user experience.
• Support UAT and performance evaluation for new app features and initiatives.

4. Performance Tracking & Collaboration

• Monitor and analyze app sales, campaign performance, and customer behavior.
• Evaluate campaign effectiveness through incremental sales, ROI, and promotional cost efficiency.
• Work cross-functionally with Brand Marketing, Operations, Digital Transformation, IT, Finance, and Customer Service to ensure effective execution.
• Prepare regular performance reports and recommend actionable improvements.

• Bachelor's Degree in Marketing, Business Administration, E-commerce, or related fields. 1–2 years of experience in Growth Marketing, Digital Marketing, CRM, E commerce, or App Marketing.
• Experience in F&B, Retail, mobile applications, or loyalty programs is an advantage.
• Strong analytical thinking and data-driven mindset.
• Understanding of Growth Marketing, CRM, customer journey, and conversion funnel.
• Good knowledge of Excel / Google Sheets and data reporting tools; Power BI is an advantage.
• Strong execution, communication, and cross-functional coordination skills.
• Ownership mindset and ability to manage multiple priorities.