Field Marketing Executive- William Grant & Sons Portfolio

Field Marketing Supervisor (or Manager)- William Grant & Sons Portfolio

To provide commercial marketing leadership, ensuring delivery of Vietnam WG&S strategy and in alignment with Brand strategies.

To support delivery of target/budget performance, within agreed guidelines, ensuring sustainable growth and profitability for the Company, whilst balancing brand equity and value.

Duties and Responsibilites

• Be the champion of the WG&S portfolio in the  on-trade; driving advocacy and building brand awareness.
• Analyze current RTC and develop a rolling 12-month plan for implementation to achieve agreed metrics
• Contribute to optimizing current reporting template.
• Involve in due-diligence on SFA solutions and implementation (when requested)
• Achieve the outlet coverage and call rate in your geographic area.
• Achieve the RTC data collection metrics in your geographic area.
• Actively look for opportunities to sell products once opportunities arise – conversion from relationships to sales - delivering brand distribution and sales targets through sound planning, people management and alignment of brand strategies, business systems and processes.
• Leverage relationships to grow and drive distribution.  Actively build relationships across the covered customer base to identify and exploit opportunities to improve sales performance and customer satisfaction.
• Prepare reports & proposals on potential accounts for direct distribution or TOFT sourcing with LGI support for- Stock conversion, menu listing, activation etc.
• Focus on a “QDVAAA” and execute the “Minimum Execution Standard” in the On-Trade customers to be align with the brand strategies.
• Provide reports for Daily, Weekly, and Monthly Business Reviews including:
• market performance data (category and competition information).
• WG&S & Competitor stock evaluation- price, source, insights.
• Market share & coverage (own & Competitor)- channel, trend, opportunities
• Price, promotion & visibility (own & Competitor)- Who, what, where, when. Insights & Opportunities.
• Working on commercial planning to ensure Vietnam is adhering to the commercial planning process and meeting deadlines, while championing the roll out of WG&S Commercial Excellence program.

Requirements and Qualifications

• 4+ years in a Field/Trade Marketing leadership role.  Spirit industry preferred.
• Knowledge of the spirit industry, brands & market
• Ability to develop plans & execute against those meeting deadlines and metrics
• High proficiency in excel and understanding of data modeling, survey and trade audit.
• Experience working with SFA platforms preferred.
• Familiarity with different sales & marketing techniques
• Strong communication, negotiation and interpersonal skills
• Ability to manage a team & work with other teams to achieve goals.
• Proficiency in English

Competitive Salary Package based on Experience and Qualifications.

KPI’s:

• Monthly Coverage & Call Rate- 25%
• RTC Database Input- 30%
• Completion Rate
• Accuracy Rate
• Independent Audit
• Sales- 25%
• New active outlet distribution (direct & indirect)
• Menu listing
• Sales volume
• Promotional Campaigns- 10%
• Achieving Target Distribution on Promotion Campaigns
• VPO Target on Promotion Campaigns
• MES Target on Promotion Campaigns
• Monthly Reports- 10%
• WGS Stock Evaluation Report (TNT Report)
• Price, promotion & visibility Report

• Đang tìm kiếm các ứng viên sẵn sàng làm việc vào các ngày trong tuần
• Yêu cầu 2-3 năm kinh nghiệm làm việc có liên quan cho vị trí này
• Cần visa làm việc cho vị trí này