Executive, Regional Performance Marketing

Get to know the Role:

The Regional Performance Marketing Executive is responsible:

• To create, manage and optimize local marketing campaigns across various digital channels.
• For managing day-to-day digital marketing strategy and operations for selected vertical on Grab across the region, and providing reports and analysis to demonstrate effective ROI to key stakeholders
• You are the in-house digital expert, consultant that local teams would consult with.

The day-to-day activities:

• Manage, optimize digital campaigns through all the performance channels
• Write reports, specification and creative briefs;
• Manage external agencies, vendors and partners;
• Support and sometimes step in to assist country heads in developing and executing country specific marketing plans encompassing advertising campaigns and digital marketing while ensuring brand consistency;
• Perform data analysis and provide thought leadership based on consumers insights;
• Ensure that all campaigns are optimised for correct target audiences.
• Ensure spend on campaigns are within budgets.

The must haves:

• Bachelor’s degree in business administration, mass communications, statistics, maths or other relevant majors.
• 3-4 years of relevant experience in the digital marketing space
• Knowledge and use of current advertising tools and channels.

• Good understanding of internet advertising technologies (cookies, DSP, SSP, RTB, MMP, adservers) and marketing channel attribution models

• Strong knowledge of online marketing landscape and use of current advertising tools and channels.

• Hands-on execution experience in managing digital campaigns on digital platforms such as Google & Facebook
• Have a good commercial sense and be able to spot & exploit opportunities in a proactive manner.
• Excellent understanding of digital marketing concepts and best practices.
• A self-starter and have a strong can-do attitude.
• A proven track record of exceptional success in digital marketing role is preferred.
• Start-up experience is appreciated
• Creativity and able to develop unique and but practical marketing ideas.
• Proficiency in oral/written Bahasa Indonesia / Vietnamese / Tagalog will be helpful
• Agency experience welcome