Executive/Assistant Manager, Regional Performance Marketing

Get to know the Role:

You will be responsible for managing day-to-day digital marketing strategy and operations for selected vertical on Grab across the region, and providing reports and analysis to demonstrate effective ROI to key stakeholders. You are the in-house digital expert, a consultant that local teams would consult with. 

The day-to-day activities:

• Plan, setup and optimize “Always On” digital advertising channels for all markets

• Provide digital media plans and insights to local marketing teams on both tactical or branding campaigns

• Work with stakeholders to drive integrated marketing campaigns across ATL and BTL.

• Formulate quarter plans, strategies and budgets for performance marketing with local teams across selected vertical

• Own all performance targets and budgets in the selected vertical.

• Monitor and optimize channels and campaigns to achieve business objectives with efficiencies and scale

• Report on key metrics, learnings and marketing campaigns with stakeholders

• Be the digital expert for local and digital marketing teams to setup, monitor, optimize campaigns; Being a thought leader

• Growth Hacking - explore workarounds and innovative ways to improve key metrics

The must haves:

• 5+ years of experience in digital performance marketing or similar field.

• Bachelor's degree in business administration, marketing, mass communications or other advertising subjects preferred

• Hands-on knowledge of planning & buying digital media on self-serve platforms such as Adwords, Facebook, 3rd Party Networks

• Experience in media and campaign planning, execution and presentation.

• Have excellent organization, project management, and time management skills

• Strong knowledge of online marketing landscape and use of current advertising tools and channels

• Familiarity with at least one South East Asian language is preferred.

• Self-starter with a great learning attitude, able to learn and pick up new capabilities fast

• Excellent communication and presentation skills

• Able to multi-task, meet deadlines and thrive in a fast-paced environment

• Good with numbers, analytical minded and possesses great problem-solving skills

• Possesses strong leadership skills with the ability to mentor and coach team