Digital Trade Engagement Executive

Job Description

A. PURPOSE:

• Lead the design, planning, development and deployment of the Digital Trade Engagement activation (“DTE”) platform for Vietnam in close collaboration with internal stakeholders (Marketing, Key Account Team, Information Systems…) and the external Agencies in order to implement efficiently and effectively the DTE initiatives.
  

Key tasks the incumbent will cover:

• Contents creation and submission towards and with wards the Agency according to quarterly, monthly or weekly phasing.
  
• Publishing of tasks and monitoring overall usage/ performance progress as to ensure that the DTE platform operates rigidly, smoothly and in compliance with all internal policies, procedures and relevant regulatory requirements to achieve pre-agreed KPI’s.
  

B. ACCOUNTABILITIES:

1) Digital Trade Engagement Platform building & efficient Content creation:

• Lead the development of the activation plan for strategic channels (Key Accounts, General Trade and Wholesale) to engage, activate, educate and reward Store managers/ Store clerks in relation with our Company & Brand objectives.
  
• Work across functions, in-time media planning and optimization or adaptation over content through measurement what works and what does not work.
  
• Manage daily operational activation requirements to assure content get cascaded to Target groups. Lead the operational deployment of specific and ad hoc activations.

2/ Management of the appointed Digital Marketing Agency (Locally and if needed remotely)

• Closely follow up and coordinate the briefings, design and development of inputs & outputs from the Digital Marketing agency in regards to mechanics for the DTE activations and the respective materials.
  
• Lead cycle plan process through Digital Marketing Agency, ensuring campaign objectives are met on time, in full and within the assigned budget.

3/ Customer/ Consumer-centric approach fulfilment :

• Understand the needs of the designated Channel, its Persona's as well the add-value DTE can bring to the account to achieve the highest participation rate per store/ staff/ banner.
• Co-Creation/ support towards the KA banner in terms of shared content development (EG. Training/ quiz/ educational tasks for KA staff, initiated by KA Banner)

4/ Pro-active working relationship with External Stakeholders:

• Alignment with, and training from Digital Leads in global and regional team on setting up the infrastructure, and relevant system needs, with support from local Information System team.

5/ Internal & External Reporting:

• Create and deliver reporting needs towards key audience in terms of platform usage, task completions, Drop-outs, Survey content, Scoreboard, Reward usage, budgeting usage…

6/ Knowledge Incubation & sharing/ cross affiliates:

• Gather best practices inside and outside Philip Morris to provide insights on how we can leverage on these learnings to make DTE best tailored for Vietnam.

7/ Oversee overall KPI settings, performance and Budget Management:

• Achieve KPI’s in terms of Usage, platform stability, oversees Budget amortization and spending to be aligned with Commercial Development Manager and other key stakeholders on monthly base.
  

Job Requirements

• Minimum 2 years in sales and marketing, by preference in FMCG
• Field Sales experience is beneficial
• Agency experience (with Digital exposure) - is beneficial
• What could provide the incumbent a head start; Knowledgeable on aspects of SRUM, Sprints, Persona Profiling, KANBAN Modelling, AB Testing, MVP and iterations, IOT and all Digital jargons used in Digital Marketing development and testing

Additional Information
2018-03-19 USD