DIGITAL MARKETING SPECIALIST (META ADS & MICROSOFT ADS)

Job Description

• 1. Advertising Campaign Management - Plan, execute, and manage advertising campaigns across Meta Ads (Facebook/Instagram) and Microsoft Ads in alignment with company objectives. - Monitor budgets and key performance metrics such as CPC, CPA, CTR, and ROAS to ensure cost efficiency. -Collaborate with content and design teams to develop compelling ad creatives and messaging tailored to each platform.
• 2. Campaign Optimization - Optimize campaigns, audience targeting, placements, and bidding strategies to improve performance. - Conduct A/B testing on ad creatives, copy, audiences, and landing pages. - Implement remarketing strategies to improve conversions and maximize ROAS.
• 3. Tracking & Data Analysis - Monitor conversion tracking using Meta Pixel, Conversions API (CAPI), and Microsoft UET Tag. - Analyze campaign performance and prepare weekly/monthly reports. - Provide data-driven insights and recommendations to improve advertising effectiveness.
• 4. Benefits - Probation: up to 2 months – 85% salary - Annual bonus, company trip - Lunch allowance - Young, supportive working environment - Working Hours: Monday – Friday (8:00 - 16:30), Saturday (8:00 - 16:30), Lunch break: 12:00 – 13:00

• Job Requirements - Bachelor's degree in Marketing, Business, Communications, or a related field. - 2–3 years of hands-on experience in digital advertising and performance marketing. - Strong experience managing and optimizing Meta Ads campaigns. - Practical experience with Microsoft Advertising (Bing Ads). - Proven experience running advertising campaigns targeting the U.S. market (required). - Good understanding of audience targeting, remarketing, A/B testing, and conversion tracking. - Strong analytical, problem-solving, and reporting skills. - English proficiency: Intermediate to Advanced. - Meta Blueprint or Microsoft Advertising certifications are a plus.