Digital Marketing Executive (E-commerce)

1. E-commerce Strategy & Channel Planning

• Translate business targets into e-commerce plans by market and platform, covering GMV, traffic, conversion, and budget.
• Build the annual and monthly e-commerce calendar around mega-sale days (9.9, 10.10, 11.11, 12.12), payday sales, and key brand moments.
• Plan product assortment, pricing, vouchers, and bundles with local Sales and E-commerce teams, keeping prices consistent across online and offline channels.

2. Marketplace Performance Marketing

• Plan, set up, and optimize marketplace ads (Shopee Ads, Lazada Sponsored Solutions, TikTok Shop GMV Max).
• Run collaborative ads (Meta CPAS) and off-site traffic campaigns to bring qualified traffic to official stores.
• Manage ad budgets against ROAS and cost-to-revenue targets; review performance weekly and reallocate budget to what works.
• 3. Store, Product Content & Conversion Optimization
• Optimize official stores and product listings (titles, keywords, images, videos, specifications) for in-platform search and conversion.
• Make high-consideration products easy to compare and buy: clear key benefits, technical specs, comparison charts, installation, filter replacement, and warranty information.
• Grow ratings, reviews, and Q&A quality to strengthen store reputation and conversion rate.
• Brief Design and Content teams with clear, conversion-focused requirements for banners, product images, and short videos.

4. Campaigns, Affiliate & Live Commerce

• Execute mega-sale and always-on campaigns end-to-end: campaign registration, flash sales, vouchers, and in-store campaign pages.
• Develop affiliate, KOL/KOC, and livestream programs (especially on TikTok Shop and Shopee) to grow both sales and content.
• Work with platform Key Account Managers and agencies to secure campaign slots, traffic support, and co-funding.

5. Data, Reporting & Insights

• Track the full funnel – traffic, CTR, conversion rate, AOV, GMV, and ROAS – by market, platform, and SKU.
• Build and maintain weekly/monthly dashboards and reports that answer: What is working? What is not? What should we do next?
• Monitor competitors (water purifiers, air purifiers, home appliances) on pricing, promotions, ratings, and share of search.
• Reconcile marketplace data with internal sales and order data to keep revenue tracking accurate.
• 6. Cross-functional & Cross-market Coordination
• Coordinate with Brand, Trade/Sales, Supply Chain, and Customer Service on stock availability, campaign readiness, delivery, and installation service.
• Align with local market teams and distributors so e-commerce activities stay consistent with the overall marketing and channel strategy.
• Standardize e-commerce workflows, checklists, and reporting templates to improve speed and quality of execution.

• Bachelor’s degree in Marketing, Business, E-commerce, or related fields.
• Minimum 3 years of experience in E-commerce or Digital Marketing, including at least 2 years hands-on managing official stores on Shopee, Lazada, and/or TikTok Shop.
• Proven experience with consumer electronics, home appliance, or household brands – on the brand side, at a distributor, or at an e-commerce enabler/agency.
• Hands-on with Seller Centers and marketplace ad tools; experience with Meta CPAS and TikTok GMV Max is a plus.
• Track record of growing GMV and running mega-sale campaigns with clear budget and ROAS accountability.
• Strong analytical skills: confident with Excel/Google Sheets (pivot tables, lookups); experience with dashboards (Looker Studio, Power BI) is a plus.
• Good understanding of the online purchase journey for high-consideration products (research, comparison, reviews, after-sales).
• Good English to work with overseas teams, platforms, and partners.
• Proactive, data-driven, with a strong ownership mindset across multiple markets.
• Experience in Southeast Asian markets (e.g., the Philippines, Indonesia) or regional/cross-border e-commerce is a strong advantage.