Digital Marketing, Senior Associate/Assistant Manager

About Frasers Property

• Frasers Property is a multinational real estate company with diversified businesses across five asset classes: residential, retail, commercial & business parks, industrial & logistics, and hospitality.
• Operating across Southeast Asia, Australia, Europe, China, and beyond, we create inspiring experiences and sustainable places where people and businesses thrive.
• In Vietnam, our portfolio includes landmark developments such as  Q2 Thao Dien ,  Me Linh Point ,  WORC@Q2 ,  Binh Duong Industrial Park , upcoming industrial developments in Northern Vietnam, and our Fraser Hospitality properties in Hanoi.
• At Frasers Property, sustainability is at the core of everything we do. We are committed to becoming a  net-zero carbon corporation by 2050  while fostering an inclusive, collaborative, and progressive workplace.
• Job Purpose
• The  Senior Associate / Assistant Manager, Digital Marketing  is responsible for driving the digital marketing strategy, performance campaigns, and online presence across Frasers Property Vietnam’s commercial, industrial, and residential portfolios.
• This role focuses on digital lead generation, search and social performance, website optimization, and data analytics to accelerate leasing, sales, and brand equity.
• The candidate will manage digital agencies, optimize paid media budgets, and partner with internal teams to convert digital traffic into qualified business pipeline.
• Key Responsibilities
• Performance Marketing & Paid Media:  Plan, execute, and optimize paid digital campaigns across Meta Ads, Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, and local platforms (e.g., Zalo Ads) to drive qualified inquiries for sales and leasing.
• Social Media & Channel Management:  Oversee organic and paid social media strategies across corporate and asset-level channels (LinkedIn, Facebook, YouTube, Zalo OA), ensuring engaging, on-brand content and consistent community management.
• Website & SEO/SEM Management:  Manage asset landing pages and corporate web properties; implement SEO strategies, technical audits, and content updates to improve organic search visibility and conversion rate optimization (CRO).
• Lead Generation & CRM Alignment:  Partner with Sales and Leasing teams to design automated lead-capture workflows, track lead quality (CPL/CPA), and integrate digital campaigns with CRM systems for efficient nurturing and pipeline tracking.
• Digital Agency & Vendor Oversight:  Direct digital media, creative, and technical agencies to ensure campaign deliverables, media plans, ad creative quality, and SLA compliance.
• Analytics & Performance Reporting:  Build and maintain tracking dashboards using Google Analytics 4 (GA4), Google Tag Manager (GTM), and BI tools.
• Regularly analyze digital KPIs (traffic, conversion rate, CAC, ROAS) and deliver actionable insights to senior leadership.
• Budget & Media Optimization:  Manage digital media budgets, conduct continuous A/B testing (ad copy, visuals, audience segments, landing pages), and optimize spend allocation to maximize return on marketing investment (ROMI).
• Cross-Functional Collaboration:  Coordinate with Brand, PR, Leasing, and Project Development teams to align digital initiatives with overarching business milestones and project launch timelines.

• Requirements
• Education:  Bachelor’s degree in Digital Marketing, Marketing, Communications, Information Systems, Business Administration, or a related field.

Experience

• Senior Associate level:  3–4 years of hands-on digital marketing or performance media experience.
• Assistant Manager level:  4–6+ years of digital marketing experience with a track record of managing multi-channel digital campaigns and agency partners.
• Experience within real estate (Commercial, Industrial, Residential) or high-involvement B2B/B2C industries is strongly preferred. Agency background is welcome.

Technical & Platform Skills

• In-depth expertise in  Google Ads, Meta Ads Manager, LinkedIn Ads , and  Zalo Ads .
• Strong proficiency in  Google Analytics 4 (GA4) ,  Google Tag Manager (GTM) , and digital tracking implementation (pixels, conversion APIs).
• Working knowledge of CMS platforms (WordPress or equivalent) and SEO tools (SEMrush, Ahrefs, Google Search Console).
• Familiarity with CRM systems (Salesforce, HubSpot, or equivalent) and marketing automation workflows.
• Basic knowledge of graphic design/video editing tools (Canva, Adobe Creative Suite) is a plus.
• Languages & Communication:  Exceptional written and verbal communication skills in both  English and Vietnamese , with proven capability in copywriting, proofreading, and executive reporting.

Core Competencies

• Strong analytical mindset with the ability to translate complex data into business decisions.
• Proactive problem-solver with strong project management and stakeholder management skills.
• High attention to detail, commercial acumen, and a results-driven orientation.
• Why Join Frasers Property?
• Work on some of Vietnam's most exciting real estate developments
• Join a multinational organization with strong regional exposure
• Collaborative, inclusive, and people-first culture
• Opportunities for career growth and professional development
• Be part of a company committed to sustainability and achieving net-zero carbon by 2050