Digital Marketing Manager I

Leadership / Supervisory Role

• Conduct bi-weekly 1-2-1s with local team & media agency – focused upon the 4 Ps (performance, pace, profit, portfolio)
• Act as a sounding board for the team across challenging campaigns – troubleshoot any raised campaign challenges
• Team Development – structure long-term up-skill performance and development approach (non-campaign specific). Use management and L&D to facilitate

Strategy / Opportunity

• • Implement and enforce best practices – particularly related to campaign management, and product & tool adoption (Campaign Best Practices, Predict, etc)
• • Monitor weekly pace/ performance / profit as it relates to regional campaigns – ensure portfolio risks are flagged at weekly board sessions
• • Run weekly Pod board sessions – work to identify any hidden challenges, business risks, and communication issues
• • Campaign Distribution – ensure even and well-rounded distribution of campaign count and revenue across the country & regional Teams. The Digital Media Lead will play a leading part in the identification of opportunities that improve the productivity and efficiency of programs and campaigns.

Collaboration

• Lead by example in cross functional workflows - command respect from regional marketing, CRM Analytics etc. teams.
• Build and strengthen relationship with local marketing vertical leads, analyst leads and other relevant folks based in Singapore i.e. product & tech
• Be the digital expert in both product application, and how to utilise the platform. Know all the answers.
• Consistent dialogue / feedback with agency and regional marketing teams– be the ‘go-to’ stakeholder for Indonesia digital marketing team.
• Attend key country meetings, lead by example when it comes to engagement with country/ regional teams and local supply partners.
• Contribute to Grabs performance marketing strategy, work closely with wider agency servicing teams to enforce best practices and innovation which benefit Grab in the longer run.

The must haves:

• Minimum 5-8 years Digital Marketing Experience (Google/ Facebook/ Programmatic/ Ad serving / Viewability Partners & Mobile Networks)Experience in training, mentoring
• Able to demonstrate impact on wider team
• Able to demonstrate innovation
• Experience working with Commercial Leads
• A can-do attitude to provide energy, drive and enthusiasm
• Alignment with Grabs core values
• A can-do attitude to provide energy, drive and enthusiasm
• Offline & TV Planning experience will be a bonus
• A dream to grow your career as the company