Digital Marketing Manager

The digital marketing manager has several job responsibilities to execute. Some of these roles include

• Develop and scrutinize all the campaign budgets
• Design and manage the entire digital marketing department. This role is inclusive of display advertising, email marketing, the company website and marketing databases
• Plan and control the company’s social media channels and company website
• Grow the website traffic and enable digital growth
• Work with our content marketing specialist on content creation and distribution
• Monitor the primary marketing metrics to establish the effectiveness of online advertising
• Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
• Review the brand message regularly to ascertain its consistency
• Develop a workable digital marketing strategy
• Collaborates with other supporting teams to create impressive client-centred landing pages
• Recruitment, selection, and training of marketing operations employees in the digital marketing department
• Provides educational opportunities, relevant information, and growth opportunities for digital marketing staff
• Analysis of end-to-end consumer experience in different digital channels.
• Identify the latest digital technologies and current digital trends affecting the industry
• Prepare and execute conversion tests