Deputy Director, Marketing

• Overview
• Responsible for delivering project sales targets, managing sales teams and agency channels, driving conversion performance, and upholding sales governance for Nam Long ADC’s residential portfolio.
• Responsibility

1. Marketing Planning

• Develop and implement integrated marketing plans across project phases (launch, sustain, closing)
• Collaborate with Sales and Research & Pricing teams to define: Target customer segments; Positioning and key messages
• Prepare and manage marketing budgets effectively

2. Campaign Execution & Management

• Lead execution of marketing campaigns, including: + Digital marketing (Facebook, Google, TikTok, etc.) + PR, KOL/KOC engagement + Sales events and activations
• Manage and coordinate external agencies (creative, media, digital)
• Ensure campaigns are delivered on time, within budget, and meet quality standards

3. Lead Generation & Sales Support

• Accountable for: + Lead volume and quality + Cost per lead (CPL) and cost per conversion
• Work closely with Sales team to: + Optimize the conversion funnel (lead → booking → closing) + Improve sales effectiveness through targeted campaigns

4. Branding & Content Management

• Ensure consistency of project branding and communication
• Oversee development of: + Key visuals + Sales kits (brochures, leaflets, videos, presentations)
• Maintain alignment with overall brand guidelines

5. Performance Tracking & Reporting

• Monitor campaign performance (ROI, CPL, conversion rates)
• Provide regular reports and actionable insights
• Analyze market trends, competitors, and customer behavior

Background / Experience

• Bachelor’s in Business, Marketing, Economics, Commerce or related
• Have at least 10 years of experience in management in Marketing
• Preferably in Real Estate, FMCG, or Agency environments
• Proven track record in project-based marketing from launch to closing
• Leadership, negotiation, reporting, crisis handling
• Mobility to travel; English preferred
• Specific job skills
• Marketing planning and project management
• Data analysis and performance optimization
• Strong communication and stakeholder management
• Competencies
• Strong strategic thinking with execution excellence
• Solid understanding of real estate market and customer insights
• Experience in managing agencies and marketing budgets
• Data-driven mindset with analytical capability
• Mindsets & behaviors
• Good business acumen
• Strategic thinking
• Sense of responsibility
• Adaptability, proactive, and able to work under pressure
• Customer service mindset
• Initiative and innovation
• Spirit of cooperation and support
• Influential leadership
• Integrity, professionalism and ownership (Core values)