Demand Planning & Marketing Strategy Manager (Grab Financial Group)

Get to know our Team:
Regional Demand Planning & Marketing Strategy (DPMS) is the revenue and demand growth engine for Grab, housed within marketing, with work spanning across the region (all 8 countries). Work is inter-disciplinary – a combination of profitability assessment, advanced analytics, customer segmentation, and marketing strategy. The team will be focused on initiatives to grow revenue and demand, starting from ideation to  experimentation to implementation.

Get to know the Role:
Role is a balance of advanced analytics and stakeholder management - leading day-to-day coordination with Business Heads, Country Heads, and Country Marketing Heads on growth, while using data analyses to gain actionable insight (e.g. unit economics assessment, promo optimisation, customer segmentation, etc) and working with cross-functional teams to drive execution.

The day-to-day activities:

• Analyse issues impacting revenue and demand growth. This includes unit economics assessment, customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
• Scope statistical analyses and predictive modelling in collaboration with relevant teams
• Design efficient promo structures and other initiatives to drive revenue and demand growth and work with cross-functional teams to execute
• Build presentations to influence senior stakeholders and enable data driven decision making
• Forecast revenue and spend on initiatives for weekly, monthly and quarterly planning cycles
• Manage budget allocation and track cost from initiatives in collaboration with Finance

The must haves:

• A minimum 4 years of relevant work experience in financial services, top tier management consulting or technology firms, preferably in revenue or growth management roles
• Proven track record of senior stakeholder management
• Confident in processing and analysing complex data sets using Excel, working knowledge of SQL is also preferred but not essential
• Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
• Ability to see big picture while not losing sight of details
• A start-up attitude – willing to work hard to get things done
• Fluent in English and Vietnamese