Demand Planning & Marketing Strategy Manager

Get to know our Team:
Regional Demand Planning & Marketing Strategy (DPMS) is the demand growth engine for Grab, housed within marketing, with work spanning across the region (all 8 countries). Work is inter-disciplinary – a combination of advanced analytics, customer segmentation, marketing strategy and positioning. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation and driving implementation of key initiatives.

Get to know the Role:
Role is a balance of advanced analytics and stakeholder management - leading day-to-day coordination with Business Heads, Country Heads, Country Marketing Heads on demand growth, while growing using data analyses to gain actionable insight (e.g. promo & incentive optimisation, churn analysis, customer segmentation, etc) and working with cross-functional teams to drive execution.

The day-to-day activities:

• Analyse short to medium term issues impacting demand growth in the Grab’s varied business units. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
• Scope advanced statistical analyses and predictive modelling in collaboration with the relevant teams
• Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
• Build presentation to influence senior stakeholders and enable data driven decision making
• Design efficient promo structures and other initiatives to drive demand growth in the Grab’s varied business units and work with cross-functional teams to execute
• Manage budget allocation and track cost from initiatives in collaboration with Finance

The must haves:

• A minimum 4 years of relevant work experience in financial services, top tier management consulting or technology firms
• Proven track record of senior stakeholder management
• Confident in processing and analysing complex data sets using Excel
• Working knowledge of SQL and experience with a mobile CLM platform is preferred but not essential
• Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
• Ability to see big picture while not losing sight of details
• A start-up attitude – willing to work hard to get things done
• Language proficiency in Bahasa, Tagalog, and Vietnamese will be highly preferred