Demand Operations Senior Associate, GrabFood

Get to know the role:

Own a functional day-to-day responsibility in a demand planning function, while applying expertise to drive high impact initiatives for demand operations in-country. Focus will be on growing demand efficiently & effectively. The role will cover overall strategy, ideation (e.g., optimizing targeted promos & developing innovative demand approaches), experimentation & ensuring successful implementation in-country.

The day-to-day activities:

• Provide oversight for in-country Marketing teams on demand generation initiatives.

• Allocate budget appropriately for user acquisition & retention, based on market insights/competitive landscape.

• Provide inputs to technical/product team on demand generation advancement.

• Coordinate cross-functional experiments to generate insights in-line with business objectives.

• Articulate insights to various key stakeholders, along with recommended actions.

• Support the optimization of overall user funnel (from awareness to loyalty).

• Work with Creative, Operations, Strategy, Product/Tech & Research teams to achieve business objectives.

The must haves:

• Bachelor’s degree in any field with a strong academic track record.

• Excellent English written and verbal communication skills, with the ability to interact with colleagues at all levels.

• At least 1-2 years of relevant work experience in management/strategic consulting, telecommunications (product/vertical management), marketing, booking apps, online payments/e-wallets, F&B/QSR, eCommerce and/or start-ups preferred.

• Proficiency in Excel/Google Sheets is required. Experience with a mobile CLM platform/SQL/Python is a plus.

• Able to make key business decisions and provide rigorous, data-driven recommendations.

• Experience in managing complex, cross-functional projects.

• Self-starter, detail-oriented, and ability to work well in a fast-paced environment.