Content Marketing (Senior)

CORE RESPONSIBILITIES: 

• Brainstorm, write, and edit clear and persuasive on-brand original copy for any of the following: conversion-driven digital ad copy, emails, SEO-driven web & blog content, social media posts & videos aiming at different target audiences across different markets.

• Analyze and identify customers' needs to translate them into valuable customer insights for campaign planning, and content strategy

• Manages multiple projects efficiently. Sets priorities to balance workload and adjusts resources as necessary. 

• Act as a mentor to less experienced writers and/or editors by providing specific feedback on their content & design

• Create reports to illustrate progress against goals to support team activities and report to Marketing manager on regular basis

• Work closely and collaboratively with product team, designers, developers, and customer support team to align all content & design materials to brand positioning, messaging, and core values.

QUALIFICATIONS:

• Minimum 03 years related work experience

• Extensive writing experience.

• Must be detailed and have keen sense of follow-up and meeting of deadlines

• Good knowledge of SEO best practices with proven results

• Highly competent with data analysis and utilizing data to drive decision-making, specifically related to marketing effectiveness

• Excellent written and spoken command of English is essential

• Highly motivated individual & strong team player

• Have an open mind to research and learn new things.