Category Marketing Executive - Cross border

Planning and management of Cross border business monthly, quarterly, annual campaign calendar.

Conceptualizing and developing interesting and relevant campaigns for our consumers with delightful User Experience across desktop, mobile site, and apps to achieve conversion.

Collaborating with internal and external stakeholders for campaign creation.

Creating campaign governance and resource allocation criteria.

Continually refining and revamping campaign planning and execution processes.

Working closely with brand partnership, online marketing, engineering and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing and store page launches.

Full onsite ownership (Look-and-feel, attributes, filtering, features, content, and banners) of Tiki’s Homepage.

Ensuring page decoration and banner production is aligned with all categories and campaigns.

Using performance tracking, reporting and optimizing campaign performance.

Ensures exposure to different online marketing channels (Google ads, Facebook ads, social media, affiliates, & CRM pushes) effectively to generate NMV target

Creation and implementation of visual merchandising plans with partner brands to develop effective co-marketing opportunities and branding integrations/activations in coordination with the Commercial Teams and Online Marketing Teams.

Arrangement and execution of onsite resource package and page decoration for Cross border campaigns and brand partnerships’ campaigns.

Bachelor’s degree in Business, Marketing or related field required

Strong analytical skills (has background in using MS Office, specifically MS Excel)

Project management.

Independent, proactive and critical thinking skills.

Must be very flexible with hours of work and be comfortable with ever-changing priorities in a fast-paced environment.

Strong attention to detail and passion to work quickly/efficiently to meet deadlines.

Good English written and verbal communication skills

Knowledge of business intelligence and performance media is a plus but not required

Work experience from the retail organization/brand team/account management in agency a plus but not required.