Branding and Product Marketing Expert (Taiwanese Bank)

Reports to Position: VP and Country Director

Responsibilities: 

1. Strategic marketing:

● Define and execute marketing, branding and communication strategies that align with company business objectives and shareholders’ guidelines.

● Work closely with related departments of the Company for market updates

● Analyze business data in order to suggest progress towards goals and in order to design most appropriate marketing tools and methods

● Cooperate and build up good relationships with partners

2. Product marketing:

● Understand clients’ need, banking market and competitors to identify business opportunity with partners

● Negotiate with partners regarding products features

● Define the products to be launched, with products features

● Negotiate and work with partners on all product launching, communication, branding activity, etc

3. Branding, Communication and Operation Marketing

● Lead and manage all branding activities of the company to promote company brand and image in the market

● Lead and manage internal and external communication plan and activities (all communication channel, press, media, internal communication, events, etc.) to ensure effective communication for the company and promote company brand and image

● Design and provide commercial documentation for sales forces, website

● Lead and manage campaigns for product launch and other marketing campaigns

● Develop and implement recognition programs and other programs.

4. Contribute and ensure achievement of company’s security and compliance as per company policies

5. Other tasks as assigned by Line Manager.

Requirements: Knowledge

● 5+ years' experience, preferably in Banking for the special areas of Communication and Product Marketing or having an experience at an agency where Banking is the main segment.

● Digital Marketing knowledge & experiences is a Must

● Experience with marketing automation system

● Knowledge of social media and search outlets and functionality

● Ability to manage multiple priorities in fast-paced environment; work collaboratively with cross-functional teams; work independently and deliver as a technical subject matter expert; and ensure high quality deliverables (attention to detail)

● Experience managing and negotiating with outside agencies and third-party vendors

Skills (handson)

● Strong analytical skills, with keen approach to problem-solving

● Excellent interpersonal skills, including the ability to influence key stakeholders

● Ability to establish strong working relationships with key work partners

● Ability to prioritize and manage multiple tasks

● Ability to work independently or as part of a team

● Language: Vietnamese native, Business English, Mandarin is a plus

Tóm tắt yêu cầu công việc:

• Đang tìm kiếm các ứng viên sẵn sàng làm việc vào các ngày trong tuần
• Yêu cầu hơn 4 năm kinh nghiệm làm việc có liên quan cho vị trí này
• Cần visa làm việc cho vị trí này