Brand Manager (Food Channel)
Mô tả công việc
Company Overview
- Universal Robina Corporation (URC) is one of the leading branded food and beverage companies in the Philippines, with an established presence across ASEAN and international markets.
- As part of the URC Group, URC Vietnam operates in the fast-moving consumer goods (FMCG) industry, bringing well-known brands such as C2, Rong Do, Jack n' Jill brands Dynamite and Cream-O to Vietnamese consumers.
- The company continues to strengthen its brand portfolio, expand its market reach, and respond to evolving consumer needs.
- Driven by a commitment to quality, innovation, and operational excellence, URC Vietnam focuses on sustainable business growth while fostering a collaborative environment where people can develop and contribute to the company's success.
- Job Purpose
- The Brand Manager develops and executes brand plans to strengthen brand equity and support market share and volume growth.
- The role coordinates integrated marketing communications, brand performance analysis, pricing recommendations, new product initiatives and demand planning in collaboration with internal stakeholders and external agencies.
- Key Responsibilities
- Brand Strategy and Annual Planning · Translate category strategies into brand and segment plans, using market, consumer, competitor, trade, pricing and economic insights. · Analyze relevant brand financial information and propose marketing programs to support market share and volume objectives. · Provide monthly brand updates, cross-functional inputs and performance analysis to the Food Marketing Manager.
- Market Data & Insight-Driven Strategy · Analyze market measurement data (e.g., Nielsen, Kantar, panel data) to extract actionable insights, track category dynamics, and unlock new distribution and volume growth drivers.
- Regional & Cross-Cultural Alignment · Collaborate closely with Regional Marketing teams on regional campaigns and New Product Developments (NPDs), adapting global/regional frameworks to fit local market dynamics. · Serve as the main local contact point for regional research, strategy alignment, and cross-cultural stakeholder management.
- Pricing Strategy and Market Monitoring · Analyze competitor and marketplace pricing and recommend pricing options for management consideration. · Track market pricing activities and identify relevant brand opportunities and risks.
- New Product Development & Local Production Commercialization · Implement brand growth and new product launch initiatives, including trade materials, sales communication, launch support and point-of-sale execution. · Coordinate the NPD process with R&D, Finance, Packaging, Demand Planning and Factory teams. · Provide marketing input at relevant NPD decision gates. · Lead end-to-end local NPD development, integrating consumer insights and sensory testing to tailor products specifically to local Vietnamese consumer preferences. · Work directly with local plant operations and supply chain teams to ensure manufacturing readiness and commercial viability for locally produced categories (e.g., Biscuits expansion).
- Brand Advertising and Promotions Management · Develop brand-specific IMC planning briefs and creative briefs with the Marketing Manager for the required approvals. · Review agency creative proposals and recommend refinements for management review and approval. · Coordinate approved communication campaigns, including production and collaboration with Manufacturing, Logistics, Sales and Finance. · Monitor campaign execution, evaluate communication and media effectiveness, and recommend adjustments where needed. · Manage end-to-end digital marketing execution, including performance social content, influencer/KOL strategies, and digital asset management to drive targeted customer acquisition and engagement. · Partner with creative agencies to brief, produce, and optimize compelling social-first content tailored to high-value consumer segments · Manage the Advertising & Promotion (A&P) budget in line with Finance Controller guidelines. · Record and track pending expenditures accurately and on time in accordance with company processes.
- Sales and Operations Planning · Propose brand volume targets to support annual demand forecasts. · Monitor volume achievement and inventory levels; review changes with Sales monthly and recommend adjustments to the Marketing Manager.
- People Leadership and Agency Management · Guide, coach and support subordinates in executing marketing plans, as applicable. · Maintain effective working relationships with third-party media, advertising, creative and packaging agencies.
- Resource & Intern Management · Take end-to-end ownership of single-brand execution while managing, mentoring, and delegating work streams to assigned marketing intern(s).
- Core Competencies · Brand and Strategic Planning · Integrated Marketing Communications and Media Evaluation · Market, Consumer and Competitor Analysis · A&P Budget Management · New Product Development and Launch Execution · Cross-functional Project Management · Stakeholder and Agency Coordination · People Leadership and Communication
Yêu cầu ứng viên
Job Requirements
- Must-have Requirements · University degree in Marketing or a related field. · At least 1 year of experience in a similar position. · Marketing experience across above-the-line (ATL) communications and promotions. · Good project management and analytical skills, with effective negotiation capability. · Proficiency in written and spoken English. · Excellent interpersonal and communication skills.
- Preferred Requirements · Proven experience working within a regional matrix structure or cross-cultural corporate environment. · Strong track record in digital marketing, including KOL program management and social media campaign execution. · Hands-on experience with syndicated market research databases (e.g., NielsenIQ and Kantar Worldpanel). · Solid understanding of FMCG local manufacturing processes and supply chain fundamentals.
Thông tin tham khảo
- Mức lương phổ biến cho “Brand Manager”
- 28,9 – 41 triệu/tháng, trung bình 34,9 triệu (197 mẫu tin, VietnamSalary). Xem chi tiết lương
- Thị trường tại Hồ Chí Minh
- 14.531 tin đang mở từ 3.464 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
- Nguồn tin
- Nguồn: CareerViet · đăng 18/10/2026
Vị trí tương tự
Xem tất cả việc làm
Trưởng vùng kinh doanh kênh MT/ Area Sales Manager (MT Channel)
CÔNG TY CỔ PHẦN MORINAGA NUTRITIONAL FOODS VIỆT NAM
Đăng 10/09/2026