Brand & Communications Manager

Brand Strategy Development & Execution

• Develop and execute brand communication strategies aligned with company vision and business objectives.
• Define brand positioning and ensure consistent messaging across all touchpoints.
• Monitor industry trends and ensuring the company’s brand image aligns with its values and objectives
• Develop and update brand guidelines and identity standards
• Integrated Marketing Campaign Management
• Develop and execute integrated marketing plans combining ATL, BTL activities.
• Collaborate with cross-functional teams to ensure seamless campaign execution.
• Manage campaign budgets, timelines, and performance evaluation.
• Overseeing public relations efforts.
• Content & Communication Channel Management
• Responsibilities include crafting and delivering compelling messages, driving brand awareness.
• Manage internal and external communication channels.
• Monitor content performance metrics and propose improvement initiatives to enhance communication impact.
• Collaborate with cross-functional teams to streamline strategic communications.
• Performance Tracking & Reporting
• Define KPIs for ATL, BTL, and Branding activities.
• Track performance and prepare regular reports for management.
• Use insights to continuously improve marketing effectiveness.

• Knowledge & qualifications: Bachelor’s degree in Communications, Marketing, Public Relations, or a related field Proficiency in relevant marketing and communication tools.

Skills

• Strong communication and Strategic Communications.
• Expertise in Brand Management and Integrated Marketing.
• Experience in Public Relations and stakeholder engagement.
• Strong leadership and collaboration abilities with cross-functional teams.
• Excellent communication and stakeholder management abilities.
• Excellent problem-solving and organizational skills.
• Experience: 3+ years of experience in marketing campaign management or related roles.
• Experience in B2C marketing in agro industries
• Familiarity with paid media campaigns and influencer marketing.
• Experience with marketing automation tools and CRM systems (e.g., DMS, FFS, Track & Trace,…..).