Brand Activation Executive (kitchen equipment, sanitary)

Job Description

The Brand Activation Executive manages execution of the organisation's branding and marketing efforts. This includes managing the organisation's brand image, digital marketing communications and promotional campaigns. He/She leverages market research on brand awareness, market trends and target buyer and seller landscapes to enhance promotion of the organisation’s product and service offerings. In addition, he collaborates with regional teams to compare geographical trends and shore ideas on various promotions and offerings. Analytical and innovative, he leverages data analytics to identify key market trends and develops successful digital marketing programmes and initiatives.

A brand activation executive creates brand activation campaigns to promote new products or boost the brand’s image in a more general sense. Brand activation introduces consumers to a new brand (or to a new release from a well-known brand) in a memorable way thot associates the specific products with a positive experience and support conversion.

He/She networks extensively outside of the office to stay in close contact with the key industry stakeholders, constantly on the lookout for new marketing opportunities.

Responsibilities include:

• Create a brand activation plan

• Brainstorm reasons why customer might want to engage with the company’s products and create a detailed timeline to engage them in that way. This plan should help to guide the entire marketing team through the complete process of executing on that specific campaign. Orchestrate the campaign leading up to a specific activation. Develop research parameters to identify market awareness, brand associations and public perceptions

• Build and maintain a calendar of brand activation events for the team
• Beyond creating a plan for one specific campaign, a brand activation manager also creates a comprehensive layout of what they expect from the marketing team across the entire quarter regarding campaigns that may or may not overlap or require their attention sporadically.
• Analyse success of previous campaigns
• Track success matrices of all completed campaigns and analyse the data to repeat wins and avoid mistakes."
• Educate consumers about the product (through brand octivotions)
• Being such a prominent face at the helm of brand octivations, the brand manager is required to have a keen understanding of the exact product or service thot is being promoted."
• Manage omni-channel communication, including eCommerce platforms

Manage organisation’s social media platforms and review alignment of other digital marketing channels with branding strategies. Develop marketing implementation plans in alignment with marketing strategies. Overview brand consistency issues in collaterals across digital marketing platforms. Support e-commerce locally: content management and optimization, products management, promotion calendar executions

• Be onsite for octivotions
• Plan and coordinate local events. Manager agencies and outside vendors to ensure the success of B2 C and B2 C events.
• Manage PR
• Develop and execute omni-channel initiatives to communicate to the target audience. Build, further develop, and leverage relationships with local industry media for B2B and B2C communication."
• Support trade performance
• Ensure a consistent brand visibility according to brand’s CI in the trade channel. Develop relevant POS and implement the local execution.

Develop findings from industry landscape, digital marketing technologies and competitor product offerings to inform marketing strategies.

Execute b2c strategy to drive offline conversions.

Map out and execute the POS planning of new POS and upgrades for local trade. Development of local collaterals for all soles channels."

• Notes:

• 1. This will require the brand activation executive to attend personally to any campaign run outside the office.

• 2. Manage actions in collaboration with Corporate Communications to mitigate external brand reputation risks."

• QUALIFICATIONS AND EDUCATION REQUIREMENTS

• A bachelor’s degree in marketing, advertising, or a related field.

• 3 years’ experience in marketing, advertising, or a related field, preferably in a similar trade.

• SKILLS REQUIRED

• Technical Skills

• Brand Portfolio Management
• Business Performance Management
• Business Presentation Delivery
• Customer Relationship Management
• Data Analytics
• Digital Marketing
• E-Commerce Campaign Management
• Market Profiling
• Market Research
• Marketing Campaign Management
• Networking
• Bilingual English/Vietnamese

Contact: Phuong Le (Ms) - 0903432*** - Email: *********@peopleprofilers.com