Assistant Manager, Transport Marketing

Get to know the Role:

Own the development and execution of integrated marketing campaigns aimed at generating user acquisition, usage, and advocacy for the transport brands (ex. GrabCar, GrabShare, etc.) of Grab in key cities. ​

The day-to-day activities:

• Support the Country Marketing Lead for Transport and Country Marketing Head (CMH) on marketing strategy and operations (brand, advertising, campaign development and executions).
• Create and manage breakthrough consumer-centric integrated marketing campaigns (a) to acquire new users and (b) to create brand advocacy for the assigned verticals and to elicit strong consumer participation and reaction online and offline.
• Craft and operationalize direct-to-consumer campaigns (ex. SMS, In-App, EDM, etc.) to support demand and marketing operations.
• Launch new verticals through integrated marketing campaign
• Brief and manage internal and external partners for Creative, Media, Events, Public Relations, Social Media, and Performance Marketing campaign requirements.
• Articulate insights gained from existing data and market research initiatives to management-level stakeholders, along with recommended actions.
• Liaise with a range of stakeholders, including internal operations team, customers, vendor partners, and suppliers.

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The must haves:

• Bachelor's degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration.
• Comfortable with designing, executing and tracking successful digital marketing campaigns (direct, social media, and mobile marketing)
• With at least four (4) years of relevant marketing experience with a successful track record in developing integrated marketing strategy and managing campaigns.
• Goal and results oriented: Track record of success in achieving targets on time in a rapid growth, start-up environment Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
• Effective in engaging and influencing marketing and sales team members to achieve targets.
• Resourceful and creative: Can develop creative, innovative ideas for marketing through different channels to reach, engage and grow the Grab community.
• Highly detail-oriented: Ensure the quality of all marketing materials and communications; and manage budget.

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