Assistant Brand Manager (FMCG)

Job Summary

• Assistant Brand Manager will collaborate with Brand Manager to help develop and implement effective brand-building strategies.

Main Roles and Duties

• Define a clear product strategy.
• Develop a product roadmap, New Product Innovation management, and anticipate potential scenarios during operation.
• Conduct market research to identify customer needs and desires for the product
• Assess the market and analyze competing products.
• Establish the product's value proposition and collaborate with relevant departments to guide product development.
• Perform additional tasks related to the company's specific products .
• Get close to customers/consumers via frequent market visits.
• Be able to work well with cross functions to drive sales and build the Product and category
• Lead cross functions (supply chain, purchasing, sales, trade marketing, stratergy marketing) to run the New Product development process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.
• Follow up and control Marketing expenses.
• Smoothly cooperate with other Departments to handle tasks related to the Product in charge.
• Other tasks assigned by the line manager.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Economics, or related major.
• At least 03 years experience in product management or ABM positions
• Strong logical thinking skills; analyzing and solving problems effectively
• Multi-task and be proactive & independent in a fast-paced, ownership in dynamic environment.