Assistant Brand Manager

Brand planning

• Support BM the development of annual brand plans, including strategic pillars, marketing calendars, campaigns, and budgeting.
• Conduct market, consumer, and competitor analysis to identify insights and opportunities for brand growth.
• Assist in preparing brand performance reports, business reviews.
• Marketing execution & creative development
• Coordinate 360° marketing campaigns (digital, KOL/UGC, social media) to ensure timely and high-quality execution.
• Work with the creative and content team to develop campaign assets aligned with brand guidelines, ensure all creative materials align with brand identity, tonality, and consumer insights.
• Review and optimize creative performance across channels (TikTok, Shopee, TikTok Shop, Facebook/IG, KOL content).
• Monitor campaign performance and propose optimization actions.
• Plan and execute BTL & activation activities such as sampling programs, retail activation, marketplace activation, consumer engagement initiatives to drive visibility and sell-out.

NPD

• Support end-to-end NPD processes: idea validation, consumer research, product brief, packaging registration documents, launch plans.
• Work closely with the principal team to align MOH/registration requirements
• Coordinate with supply chain and sales B2C & B2B to ensure forecasting, on-time availability, smooth sell-in/sell-out plans for new products.
• Ecommerce & trade marketing coordination
• Work with the ecommerce team for marketplace activities (TikTok Shop, Shopee Mall) including campaigns, visuals, content.
• Coordinate with Trade team for in-store POSM, visibility, activation campaign
• Work with sale/trade B2B team to develop listing proposal & support marketing activities (retail partner)
• Track sell-in, sell-out, inventory, recommend actions to drive performance.
• Budgeting & Reporting
• Assist in managing brand budgets
• Monitor brand KPIs (GMV, NMV, view, traffic, engagement) and provide monthly reports.
• Cross-functional collaboration
• Liaise with finance, supply chain, procurement, legal, sales, commercial, ecommerce teams to ensure smooth execution of all brand activities.
• Work closely with the principal team to align marketing support, compliance, reporting requirements.

• Bachelor’s degree in Marketing, Business Administration, Economics, Digital, Communications, or related fields.
• Previous experience in the Beauty or FMCG industry is preferred.
• Strong data analyst and problem-solving skills.
• Excellent PowerPoint skills
• Good project management and multitasking ability.
• Strong communication and stakeholder-management skills (internal & external).
• Detail-oriented, proactive, able to work in a fast-paced environment.
• Understanding of digital marketing, e-commerce, and consumer insights is a plus
• Strong creative thinking and ability to translate insights into compelling ideas.
• Good understanding of how Brand, Trade Marketing, Sales (B2B/B2C) operate and collaborate to drive sell-out, improve visibility, and support listing & activation processes.
• Solid brand-thinking capability, especially the ability to understand brand identity
• Fluent in English, both written and spoken.
• Proficient in MS Office / Google Workspace (Excel/Sheets, PowerPoint/Slides).