Assistant Brand Manager

Job Description 

• Assist the Brand Manager in executing the Marketing Plan by coordinating with Sales and Trade Teams to carry out effective campaigns, and achieve strong brand growth.
• Support the Brand Manager in planning for Annual Marketing and Communication.
• Analyze market situations, internal sales performance, consumer insights, market trends, and competitors’ movements... to identify brand opportunities and issues, and understand unmet needs for brand planning.
• Liaise closely with Agencies for branding and consumer communication activities (Including both ATL and BTL activities, such as TVC, digital, activation, sampling, OOH, and POSM…).
• Lead brand planning and execution, strong management for ATL and BTL activities to ensure excellent execution.
• Get close to customers/consumers via frequent market visits.
• Conduct market or consumer research with research houses to explore consumer insights, fine-tune product concepts, and amplify new market trends.
• Be able to work well with cross functions to drive sales and build the brand.
• Lead cross functions (supply chain, purchasing, sales, trade marketing) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.
• Management of PnL and marketing budgets within agreed targets.
• Follow up and control Marketing expenses.
• Smoothly cooperate with other Departments to handle tasks related to the brand in charge.
• Other tasks assigned by the line manager

REQUIRE

• Bachelor degree in Marketing or related field is preferred.
• 2-3 years of experience in Marketing / PR/ Communication, preferably at a similar position in Fashion, Cosmetic, Skincare, Jewelry.... industry
• Creative thinking
• Excellent written and verbal communication skills
• Analytical thinking
• Strong leadership and project management
• Product packaging and retail knowledge
• Great at multi-tasking and delegating
• Organization and responsibility
• Collaboration and teamwork

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