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Nơi làm việc: Hồ Chí Minh
Mức lương:
Ngành nghề: Tiếp thị / Marketing
Hạn chót nộp hồ sơ:
Cấp bậc: Nhân viên
Kinh nghiệm:
Key Responsibilities:
- Strategy & Planning:
- Develop and execute User Engagement & CRM strategies aligned with business goals.
- Design and manage user lifecycle journeys (onboarding, activation, retention, reactivation, churn prevention).
- Segment users based on behavior, demographics, transaction history, and engagement.
Execution & Operations:
- Plan, launch, and optimize multi-channel CRM campaigns (Email, Push, SMS, In-app).
- Collaborate with Product, Marketing, Data, Tech, and Design teams to ensure consistent and contextual messaging.
- Manage CRM content, including copy, timing, and frequency, to optimize user experience.
Analytics & Optimization:
- Monitor and analyze campaign performance (Open Rate, CTR, Conversion, Retention, Churn, LTV).
- Conduct A/B testing, generate insights, and continuously improve CRM performance.
- Leverage data to recommend engagement strategy optimizations.
Platform & Process Management:
- Work with CRM/CDP platforms such as Braze, Salesforce, HubSpot, MoEngage, CleverTap, Insider, etc.
- Ensure CRM data accuracy and compliance with data privacy regulations (GDPR, PDPA).
- Support CRM process development, team training, and act as a strategic advisor on user experience initiatives.
- **Job Requirements**
- Experience & Knowledge:
- 2+ years of experience in CRM, User Engagement, Lifecycle Marketing, Marketing Automation, or related fields.
- Strong understanding of customer lifecycle, retention, and cohort analysis.
- Experience with large-scale user products is a plus, especially Mobile Apps and Global markets; experience in Sports, Gaming, or Entertainment is preferred.
- Skills & Mindset**
- Strong analytical and data-driven mindset with a results-oriented approach.
- Proficient in CRM/CDP and marketing automation tools.
- Strong CRM copywriting and cross-functional collaboration skills.
- User-centric, proactive, strategic, and hands-on.
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CÔNG TY CỔ PHẦN UNITY SPORT
Tổng số nhân viên: 25-99
