Get to know our Team:
Brand marketing is responsible for growing consumer and driver love for the Grab brand. They are responsible for increasing brand awareness, consideration, preference / loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs. They turn Grab’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with.
- This marketing leader should have the ability to drive long-term strategy, planning, creative flair, and internal creative leadership to corral the company behind a strong brand vision that spreads through the entire company.
Get to know the Role:
- Create and define Grab’s global brand strategy, including positioning, brand architecture and value proposition;
- Responsible for driving brand awareness, consideration, preference and loyaltythrough a whole host of brand marketing initiatives;
- Develop Grab’s brand voice, ensuring consistency across all collaterals and touchpoints;
- Write immaculate creative briefs, bringing them to life for the creative teams
- Manage creative agencies and brief in-house creative teams to deliver the most insightful and creative work possible
- Drive forward the company’s regional brand strategy and campaigns, working withand mentoring country marketing teams on how to deliver the brand in their respective markets;
- Build and manage a brand messaging calendar through the year, ensuring a carefully-designed sequence of themes that reinforce what the brand stands for
The must haves:
- Bachelor’s degree from a top tier international university
- Expert knowledge of brand marketing, marketing strategy and planning
- Should have been in a leadership / team management role for 3-4 years
- 6-8 years marketing experience using broad marketing mix
- Have at least 5 years strategic planning experience
- Have at least 5 years creative agency experience
